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SEO

By understanding Google’s SEO algorithm, we implement actions to help our clients increase rankings & traffic which drives leads & sales.

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What is SEO?

SEO – or Search Engine Optimisation – is the practice of increasing the quantity and quality of traffic to your website through Google’s organic (unpaid) results.

How Search Rescue can help

Google’s algorithm is continually changing, which means that we are always learning and adapting the methods we use to get the most out of our SEO campaigns. There are a number of different factors and components that determine how your website appears on Google and at Search Rescue, our job is to understand what these mean for our clients. With so many aspects to consider, it makes sense to work with a dedicated team of search engine optimisation experts who live and breathe all things SEO.

Delivering the best SEO services Australia has to offer, the team at Search Rescue focus on return on investment (ROI). We concentrate our efforts on keywords and search terms specific to your business that are going to increase both your online visibility and organic traffic.

Search Rescue conducts free, detailed SEO audits which provide us with all the information we need to launch and tailor an SEO campaign for your business. We also offer extremely detailed and transparent reporting which will show you exactly how well your campaigns are performing, what we have completed, what the backlinks were, areas for future growth and much more.

If you’re looking for an experienced and reliable SEO agency that will make the most of your advertising dollar, look no further than Search Rescue.

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The Five pillars of SEO

SEO – or search engine optimisation – can be broken up into five major pillars, all of which will impact your online – the actual wording of the website, the website architecture, back-linking, social signals and the inclusion of a blog.

1 – Content

When it comes to the actual wording or content of your site, it needs to be relevant to the keywords you’re trying to chase. While the words you’re trying to rank for need to be mentioned with sufficient frequency create an impact, they cannot be used so frequently that Google sees it as spammy.

2 – Architecture

The website architecture refers to components of a website such as page URL, meta title, meta description, alt tags, heading tags & more.

The page title and meta description are particularly important because this is the headline and the first two lines of of text as shown in the Google organic search results, and have a heavy impact on the click through rate and resulting SEO clicks.

3 – Backlinking

Arguably the most difficult pillar of SEO. A backlink for a given web resource is a link from another website to your website. Google likes your website to be linked from as many high-quality domains as possible. It is also essential to ensure that the number of backlinks you have is proportionate to the number of domains you are getting linked from. I.e. it is preferable to have 1000 links from 200 sites than having 10,000 links from just 50 sites.

The quality of websites that link back to your own is crucial when it comes to impacting your SEO ranking. Furthermore if your links are from low quality sites, the toxicity score of your links will be high which will have a detrimental effect on your ranking, and you may even incur a penalty where you will be removed from Google’s search results completely.

4 – Social Signals

The fourth pillar is social signals. It’s essential to have your social buttons set up correctly on your website and to have consistent posts on your social media profiles because Google will then determine your business as being active.

If your social signals aren’t up to date and active, Google may see your business as dormant and your SEO strength will suffer as a result.

5 – Blog

The fifth and final pillar is the inclusion regularly updated blog page on your site. If you have a blog page and are frequently contributing useful and informative content to your website, Google will look upon this favourably which will have a positive impact on your SEO. Furthermore if the blog topic is something frequently searched, your blog page will not only rank in Google but sometimes bring in considerable traffic.

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SEO Experts

On page and off page SEO experts helping improve your SEO keyword rankings, in turn driving clicks, leads & sales.

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Let’s optimise the campaigns to maximise your return

Grow your traffic

SEO will drive more quality traffic to your website. SEO offers unlimited clicks to your website.

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Increase your sales

More SEO traffic to your site from the right keywords means more sales… with unlimited potential.

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Contact us today about SEO

Amazing people to work with who really do make a difference. They have definitely made an impact on what SEO results we can achieve. Working with Search Rescue has just not been successful, it has been a really positive experience..”

Debbie Taylor

Synchromesh

Ben Guthridge

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