The warm audience can include anyone who has been to your site, current Facebook fans, existing clients from your database, previous buyers, people who have interacted with your posts and other warm signals.
To reach your Cold Audience, we target users based on interests, demographics, friends of fans, lookalike audiences and other online behaviours.
For lookalike audiences, we take your war audiences and enable Facebook to create lists of people who have similar attributes and run ad sets targeting them. Because Facebook retains so many traits and characteristics about each and every one of its users, the lookalike audiences are exceptionally accurate. Therefore Facebook lookalike audiences are an incredibly powerful way of opening up your sales funnel further to drive additional, incremental sales and leads.
Within social media marketing Search Rescue offers a range of different services, including website clicks, like campaigns, e-commerce campaigns, catalog ads and Facebook lead ads. We tailor our campaigns to the individual business by choosing the appropriate campaign type, audiences and ad creatives for best return on investment.