As Facebook and Instagram continues to study our browsing behaviours, it is allowing advertisers to talk directly to their target audience. By split testing and optimising many elements within a social campaign, the ROI can be even better than search campaigns.
Some industries are now very expensive in search so a more efficient path to market can be social - particularly when you have a specific audience you want to reach.Audience Search Rescue wants to know about your current audience and your desired audience and build a Facebook marketing strategy to achieve that. Here are some Facebook audience strategies that Search Rescue are having great ROI from:
Email list targeting
Friends of fans
DemographicEngagement audiences [eg video view]
Shopping Cart abandoners [for eCommerce clients]
You need to stand out from the online clutter to be noticed. Video content has the best interaction rate with carousel images also useful at catching the eye. Facebook lead ads are another popular way to capture leads as well as the user's profile.
Facebook is not just a lead tool but useful for brand awareness tool. Facebook ads reach a significant amount of targeted eyeballs at a very reasonable rate. Less and less advertisers send a message out to just anyone now - and as such your Facebook or Instagram feed will likely have more ads directly targeted to you. We can help drive your ads to your audience.