AIO AI Optimisation
Why Invest in Chat GPT, Gemini, Claude?
Reasons to be found in LLMs
- Massive growth in usage
- Usage as a ‘personal assistant’
- Incredible research & comparison tool
- Prepare for a decline / replacement of` search engines
- Early adopters benefit more
Pro Tip: AIO is sold as an add-on to our SEO product, maximizing visibility across both traditional and AI search.
Strategy
What are the elements of AIO?
- Content – Research on long tail search queries and content creation for that need (refer image on right).
- Product / service information (flesh out current pages / create new pages).
- Check out this product page as an example of AI friendly content.
- Check out this service page as an example of AI friendly content.
- Frequently asked questions
- Blogs
- Vlogs
Strategy
What are the elements of AIO?
- Technical
- Schema – Implementation of schema to help categorise the content (refer image to the right).
- Site speed – the faster the LLMs can access content the more likely they are to serve it
- Site architecture – the easier the LLMs can find content the more likely they are to serve it
- Backlinking
- If the general domain authority is higher, this increases the likelihood that the LLMs will serve content from that site
CASE STUDY
First Class Slate Roofing
- 10k+ mentions (last 30 days)
- 140+ links cited (last 30 days)
- Increased website traffic and leads
Reporting
Metrics reported on
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Mentions Comprehensive tracking across global channels.
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Link Presence Authority mapping and backlink visibility.
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Average Position Real-time search engine ranking performance.
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AIO Traffic Traffic insights generated by AI Overview.
Metrics reported on
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All Website Data Including sessions, conversions, and revenue for eCommerce.
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Prompt Data Including volume, traffic, type, and snippet info.
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Various targeting elements can be configured around your business needs such as bid type, geographic, ad scheduling, device bids, demographics, networks and many more.
Ads
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By writing the most enticing text ads, consumers will be more likely to click on your ad and view your site. Provided your website is also enticing, you will be likely to receive the call / enquiry / online sale from that consumer. Additionally, it is important to have detailed ads about what you offer to prevent incurring clicks from people who want things you don’t offer. Eg you are car dealer that doesn’t sell sports or commercial vehicles.
Keywords
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By choosing the most accurate keywords, your ads will show for searches relevant to the types of leads you want. It is important to have a good variation of keywords and ideally good ‘long-tail’ keywords to ensure you capture clicks at the cheapest cost. Eg the cost per click incurred off “emergency call out plumber Lindfield” would normally be cheaper and a more useful click then a click off “plumber”. Negative (blocking) keywords are also extremely important to prevent you incurring clicks and spend on things you don’t want
Tracking Optimising
Ben Guthridge
Stewart Webb
Renee Mandelson
Amir Neta
Manuel Baez
Doug Switzer
Cecile H
Wayne Yates
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Request Your Free Audit
We’ll run a complete audit and give you real advice. No sales talk. Just honest insights.
Google Ads
We are a certified Google Ads Partner with over decades of experience in building and optimising campaigns. Yes, you heard it – decades of experience…. Get a free Google Ads audit today and see what we recommend to achieve better results based on your objective of cost per lead, return on ad spend or reach.
Campaign
Phone Calls
Conversions
Conv. Value
Campaign
Phone Calls
Conversions
Conv. Value
Check these Google Ads results since agency inception !!!! We have brought in almost half a MILLION phone calls, 3.5 MILLION conversions and over 100 MILLION dollars of eCommerce revenue. Whaaaattt!!!!!
Our Growth
Google Ads Agency
From ASX listed companies, to franchise marketing, to SMBs and everything in between
From Shopify drop-shipping eCommerce brands chasing online orders to tradies chasing phone calls and everything in between
From white collar campaigns for lawyers & finance to automotive, home improvements, education, liquor, adult services and everything in between
Our Team
The People Behind the Vision
We have a team of experienced digital marketers ready to achieve record Google Ads results
for your business.
Our Achivements
Digital Marketing Accomplishments
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Years Experience
Significant Agency Experience Means You Get The Best Advice Based On Proven Track Record Of High
Performance Campaigns
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Campaigns Built
Extensive Experience In Architecting The Most Efficient And Lucrative Campaigns.
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Happy Clients
Our Testimonials Speak Volumes About Our Work