Similar to content, blogs are fresh articles you can write about your business or industry. We recommend to write about anything new, fresh or different you have on offer. For example if you have a new product or service, if you have some great photos from a new project, if you have won an award, if there is change in your industry, if your business solved a tricky problem then post about it. Try to post monthly and ideally mention desirable SEO keywords in the blog a few times logically.
Once a website is established, blogging is the best way to show Google that you have recently added to the site a.k.a. the recency effect. Google like to see that your site is active and not dormant.
Tip – Set a rolling calendar reminder for yourself or team mates to write a blog monthly. Try and pay attention to what is being discussed in internal meetings with a view to choosing good blog topics.