Ecommerce Digital Marketing Sydney
Here at Search Rescue we simply love ecommerce digital marketing campaigns! The ability to track and optimise based on revenue and profit is simply the most efficient and powerful method as compared to optimising for phone calls or form submissions. These are not true indications of leads and profit whereas a sale is a sale!
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TRUSTED BY LEADING BRANDS
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Google Ads Agency
The primary metric you should be looking at in your own marketing, or asking of your agency for is return on ad spend (ROAS). ROAS is how many dollars of revenue you get from 1 dollar invested. Google offers strategies like maximum conversion value at a target ROAS or just maximise conversion value. Based on the revenue and ROAS signals of your Google shopping campaign /s, both Google and your agency will automatically and manually make adjustments to various bids maximise your revenue and ROAS.
These big strategies are not just restricted to shopping campaigns, they can also be applied to search campaigns. When customers run ecommerce campaigns at Search Rescue, they usually come with a large number of website products. Presently we are finding great results with dynamic search ads where Google writes the ads, keywords and selects the landing pages for the campaign then optimises on the resulting outcome.
Facebook Marketing
Obviously Facebook marketing is extremely powerful and depending on the product you’re selling, can significantly outperform Google ads for ecommerce. Our general rule of thumb on which verticals perform in Facebook is where the products are interesting, thought-provoking and / or enticing. With all push marketing like Facebook Ads, billboard ads, TV ads etc your ad creative needs to be punchy. You are competing in a saturated market place and trying to capture people’s interest as they scroll through their feeds. The message needs to be strong enough to make people STOP and look at your ad.
For Facebook marketing, in addition to the ad creatives, the audiences must be carefully selected and here at Search Rescue we have 10+ years of experience in building and optimising great audiences to gain the best revenue and ROAS from your ecommerce campaign. In addition to general remarketing, interest targeting, lookalike audiences etc, ecommerce at Facebook works well from specific audiences like shopping cart abandoners, loyalty shoppers, upsell audiences, seasonal audiences etc. The smart audience options are almost endless.
Now Powered by AI
Decades of digital marketing experience now
SUPERCHARGED by AI
Smarter Campaigns. Faster Results.
Results | Trust | Transparency
Unlike many eCommerce marketing agencies, we believe in complete transparency. You’ll have clear visibility into your campaign performance, advertising spend, traffic and sales. From optimising product pages to managing paid campaigns, we focus on strategies that attract the right shoppers, improve conversions and grow your online store.
- No set-and-forget campaigns
- No smoke and mirrors
- We build eCommerce campaigns that work
eCommerce Marketing
We love running Google Ads for e-commerce brands. We have a growing list of accounts that started on meager Google Ads budgets and have ramped to monthly spend of five to 6 figures!.
eCommerce means Performance Max, Smart Shopping or Standard Shopping depending on your unique circumstances, products and services. There is a lot of discussion about Google Ads Performance Max and our founder has addressed that in this article – PMax pros and cons.
For more detail on how we have done it, check out this podcast video on Google Ads for eCommerce businesses.
Watch: Mastering eCommerce Marketing with Ben Guthridgea
Book a free discovery call: 1300 132 970
A Message from our founder
Back in 2016 Search Rescue was created to run Google Ads and we have now grown to manage over
$10m of annual spend. Our clients trust us! Just last year we made our clients close to $45 million dollars in eCommerce, brought in almost 800,000 leads from just over 5 million ad clicks! We are forensic in our Google Ads management with no stone left unturned in lowering cost per lead or raising the
return on ad spend.
For more detail on how we have done it, check out this podcast video on Google Ads for eCommerce businesses.
Check our 160 reviews of which at least half will be Google Ads reviews.
our Team
The People Behind the Vision
We’re a small, high-performance team led by seasoned digital marketers, analysts, and creatives.
No offshore support. No ticketing queues. You’ll know exactly who’s managing your campaigns.
A Message from our founder
Scaling with Google Ads for eCommerce
A lot of our clients ask about increasing their budgets. How much should they increase by? Should they trust Google’s recommendations? Where is the point of diminishing return?
Our founder Ben Guthridge has addressed this in this video
As you will find out, a few client side factors come into play here name like net profit margin and repeat order value
To book your free discovery call us on 1300 132 970
TRUSTED BY LEADING BRANDS
Digital Marketing Accomplishments
Significant Agency Experience Means You Get The Best Advice Based On Proven Track Record Of High Performance Campaigns
Extensive Experience In Architecting The Most Efficient And Lucrative Campaigns.
Our Testimonials Speak Volumes About Our Work
Video testimonials
Hear it from our clients
You'll never feel forgotten we treat your business like our own.
our process
Built-in workflows that just work
Our detailed SEO setup process means that absolutely no stone is left unturned in building the perfect SEO campaign.
01
Onboarding
Dedicated onboarding and launch plan.
02
Tracking setup
Pixel, GA4, Tag Manager and conversion setup.
03
Launch
Campaigns built, checked and set live.
04
Reviews
Weekly and monthly performance reviews.
05
Optimise & support
Recurring optimisations and complete post-live support.
Industries We Work With
Some Industries We Work With
Testimonials
Don't just listen to us
You'll never feel forgotten we treat your business like our own.
Greg Inglis
Co-founder Picaluna
I think it's just a really personal service. It doesn't feel like I'm just another customer and it's a bit of set and forget. I have constant engagement with Joe, my account manager. He's always alerting me to the fact if we have a slowdown in our data, then he's always contacted me. So I think it's just that personal touch and I feel loved.
Dan Cusack
Director Revive Landscapes
We found it pretty overwhelming trying to find our way in SEO and Google Ads. We get approached all the time by agencies promising a million things. We were recommended Search Rescue from a colleague and once the digital marketing started, the results were too good.
Gregor Salvin
General Manager Volleyball Shop
We started using Search Rescue for our SEO in November 2020. In just 3 months we gained 5 new high traffic keywords into the top 3 positions and a further 9 high traffic keywords on to the first page. Additionally we had 7 brand new high traffic keywords indexed.
Marnie Douglas
CEO & Founder of Ergoworks Consulting
Our revenue has grown 45% on the back of Search Rescue’s SEO & Google Ads service. Our SEO keyword rankings have soared and we have gained 27 new clients from this digital marketing who are now ongoing accounts with Ergoworks.
faq'S
Frequently Asked Questions
What is eCommerce digital marketing?
Google Ads is Google’s paid advertising platform. It lets your business appear at the top of search results when people search for what you offer. You pay only when someone clicks your ad, which is why it’s also called pay-per-click (PPC) advertising. Campaigns can be tailored by location, device, time of day, audience and more.
Why is eCommerce easier to optimise than lead generation?
These terms are often used interchangeably. Google Ads is the platform. PPC (pay-per-click) describes the billing model, where you pay per click. SEM (search engine marketing) is the broader practice of buying visibility in search engines. When Australian businesses talk about a “PPC agency” or “SEM agency”, they usually mean Google Ads management.
What is ROAS?
Google Ads is one of the fastest ways to get your phone ringing. Once a campaign is built and approved, ads can start showing within hours, so you can launch in the morning and receive leads that afternoon. Results then improve over the following weeks as conversion data builds and the campaign is optimised.
What is a good ROAS for eCommerce?
Cost per click is set by an auction. It’s influenced by competition for your keywords and by your Quality Score, which is Google’s rating of how relevant your keywords, ads and landing pages are. Higher relevance usually means you pay less per click and appear in better positions than competitors with weaker campaigns.
Which channels work best for eCommerce?
Search ads appear above and below the organic results on Google. Depending on campaign type and network settings, ads can also show on Google Shopping, YouTube, Gmail, Google Maps and partner websites across the Google Display Network. An experienced agency chooses the networks that match your goals rather than turning everything on by default.
Which eCommerce platforms do you work with?
They do different jobs. Google Ads delivers immediate visibility and leads, ideal when you need results quickly or want to test keywords. SEO builds long-term organic rankings that don’t cost per click. Many businesses run both: ads for fast leads while SEO builds. Search Rescue offers both services and can advise on the right mix.
What should I look for in an eCommerce marketing agency?
Yes, anyone can run Google Ads. However, an efficient account involves many moving parts, including targeting settings, ad copy, keyword selection, negative keywords, bidding and conversion tracking. Small mistakes can waste a lot of budgets. An experienced agency optimises every element so each dollar works harder, which is why many businesses get better results with expert management.
Why choose Search Rescue for eCommerce marketing?
Start with reviews: if an agency has helped other businesses, that’s a strong sign. Then look for experienced Google Ads specialists who communicate clearly about keywords, business priorities and desired conversions. You also want clear reporting, full access to your ad account and transparency on the work being done. Full guide here.
What eCommerce results has Search Rescue achieved?
At many large agencies, a sales team wins your business and then hands you to someone who wasn’t in the meeting and doesn’t know what was promised. At Search Rescue, the people who sell you are the people who run your campaigns and speak with you week to week, so nothing gets lost in translation.
Do you work with small or new online stores?
Yes. Search Rescue is a certified Google Ads Partner. The agency started in 2016 as a dedicated Google Ads agency and now manages over $10 million in annual ad spend for clients across Australia.
Do you work with eCommerce stores outside Sydney?
Since the agency began, its Google Ads campaigns have generated around 450,000 phone calls, more than 3.3 million conversions and over $100 million in eCommerce revenue for clients. In a single recent year, clients earned close to $45 million in eCommerce sales and almost 800,000 leads from just over 5 million ad clicks.
Can one agency manage Google, Meta and SEO for my store?
Search Rescue manages campaigns for ASX-listed companies, franchises and small businesses alike. Industries include eCommerce, trades, home improvements, plumbing, automotive, legal, finance, medical and audiology, veterinary, education, childcare, building services, waste management, IT and more. Past and current clients include Toyota, Subaru, Volcom, University of Canberra and Montessori Academy.
What is Google Shopping?
No. Search Rescue is based in Bondi Junction, Sydney, but manages Google Ads for businesses across Australia, including Melbourne, Brisbane, Perth and the Central Coast, as well as clients in Singapore. Google Ads can target any location, so the agency’s base doesn’t limit where your ads run.
What's the difference between Performance Max and Standard Shopping?
Yes. Search Rescue works with everyone from small local tradies chasing phone calls to national brands. Several eCommerce clients began on modest Google Ads budgets and have since scaled to five- and six-figure monthly ad spend.
What is a product feed and Google Merchant Center?
Every campaign is built with forensic attention to detail. Search Rescue breaks Google Ads into three core elements: settings (location, schedule, device, demographics and networks), ads (compelling, specific copy) and keywords (accurate, long-tail and negative keywords). Full conversion tracking is set up so performance can be measured and optimised from day one.
Why are my products disapproved in Merchant Center?
Negative keywords stop your ads showing for searches you don’t want, so you don’t pay for irrelevant clicks. For example, a car dealer that doesn’t sell commercial vehicles would exclude terms like “ute” or “van”. Managing negative keywords well is one of the biggest ways to cut wasted spend and lower your cost per lead.
What are value-based bid strategies?
Long-tail keywords are longer, more specific search phrases. They typically cost less per click and attract buyers with clearer intent. For example, a click from “emergency call out plumber Lindfield” is usually cheaper and more valuable than one from “plumber”. A good campaign blends broader and long-tail keywords to capture quality leads at the lowest cost.
Do Search ads still matter for eCommerce?
Conversion tracking records the actions that matter to your business, such as phone calls, enquiry forms and online sales. Without it, neither your agency nor Google’s bidding algorithms know which clicks produce results. Search Rescue tracks every relevant conversion point so campaigns are optimised on real data, improving your return over time.
How do you stop Google ads wasting money on low-margin products?
Conversion tracking records the actions that matter to your business, such as phone calls, enquiry forms and online sales. Without it, neither your agency nor Google’s bidding algorithms know which clicks produce results. Search Rescue tracks every relevant conversion point so campaigns are optimised on real data, improving your return over time.
Is Facebook or Google better for eCommerce?
Conversion tracking records the actions that matter to your business, such as phone calls, enquiry forms and online sales. Without it, neither your agency nor Google’s bidding algorithms know which clicks produce results. Search Rescue tracks every relevant conversion point so campaigns are optimised on real data, improving your return over time.
What products sell well on Facebook and Instagram?
Conversion tracking records the actions that matter to your business, such as phone calls, enquiry forms and online sales. Without it, neither your agency nor Google’s bidding algorithms know which clicks produce results. Search Rescue tracks every relevant conversion point so campaigns are optimised on real data, improving your return over time.
What makes a good eCommerce ad on Meta?
Punchy creative that makes people stop and look. You’re competing with friends, family and every other brand in a busy feed, so the first second matters. Strong product imagery or short video, a clear benefit or offer, and social proof like reviews tend to perform best. Testing several creative variations is essential to find winners.
Which Meta audiences work best for online stores?
Alongside interest targeting, lookalikes and general remarketing, eCommerce works well with specific audiences: cart abandoners, past buyers ready to reorder, loyalty shoppers, upsell and cross-sell audiences, and seasonal shoppers. Search Rescue has 10+ years of experience building these audiences to drive revenue and ROAS.
What are Catalog Ads on Meta?
Catalog Ads, also called Advantage+ catalogue ads, pull products straight from your store’s feed and show them in carousels with titles and prices added automatically. They can show each person the exact products they viewed, which makes them very effective for retargeting. Prices and stock update automatically when you change them on your site.
How do you win back shoppers who abandon their cart?
Retargeting ads on Meta and Google show shoppers the exact products they left behind, often with a reminder of shipping, returns or a time-limited offer. Combined with email or SMS abandoned-cart flows, retargeting is one of the most profitable parts of eCommerce marketing, because these shoppers have already shown strong buying intent.
Do you offer SEO for online stores?
Yes. eCommerce SEO focuses on product and category pages so they rank in Google without paying per click. It includes optimised URLs with product names, detailed titles and descriptions, reviews, schema markup, internal linking, site speed and fixing technical issues like duplicate product URLs. Learn more on the SEO page.
What makes a product page rank well?
A clean URL with the product name, a detailed title including brand, type and size, several images and ideally video, price, specifications, variants, at least 300 words of unique description, customer reviews, product FAQs, shipping details and related products. Read the full guide to SEO for product pages.
Should I use the manufacturer's product descriptions?
It’s better not to. Hundreds of other stores often use the same supplier copy, so Google has little reason to rank your page above theirs. Unique descriptions that answer real buyer questions, mention key specifications and use the words shoppers search for give your products a much better chance of ranking and converting.
Why do category pages matter for eCommerce SEO?
Category and collection pages often target broader, higher-volume searches like “women’s running shoes” or “LED downlights”. Adding helpful introductory content, clear filters, internal links and well-structured product listings helps these pages rank and pass authority to the products within them. For many stores, category pages drive more organic traffic than individual products.
How do I get my products into AI shopping results?
AI tools like ChatGPT, Gemini, Perplexity and Google’s AI Overviews pull from product feeds, structured data and well-written product pages. Accurate Merchant Center feeds, complete product schema, detailed descriptions, genuine reviews and buying guides that answer common questions all improve your chances of being recommended. Search Rescue covers this through its AI optimisation service.
How do you track eCommerce sales accurately?
Search Rescue sets up purchase tracking with values through Google Ads conversion tracking, GA4, Google Tag Manager and the Meta Pixel with Conversions API. Thorough post-launch checks confirm that tracking, feeds and revenue figures match your store’s actual orders, because every optimisation decision depends on accurate data.
Why don't Google Ads and Meta revenue figures add up to my store's sales?
Each platform claims credit using its own attribution rules. Meta counts a sale if someone viewed an ad in the last day or clicked in the last 7 days, while Google mostly credits recent clicks. Both can claim the same order. Search Rescue compares platform figures with your store’s real sales to judge each channel’s true contribution.
Should I optimise for revenue or profit?
Profit, wherever possible. Two products with the same revenue can deliver very different profit once product costs, shipping and discounts are counted. Setting ROAS targets based on your margins, splitting campaigns by margin and, where possible, feeding profit data into bidding helps grow the bottom line, not just sales.
How much should I spend on ads for my online store?
It depends on your margins, average order value and growth goals. Start with a budget large enough for Google and Meta to gather sales data, then increase spend while ROAS stays above your break-even point. Search Rescue recommends a starting budget during your free audit.
How do I know when to increase my ad budget?
Increase spend while additional revenue stays profitable. Every account eventually hits diminishing returns, where each extra dollar brings in less. Your net profit margin and repeat order value decide where that point is: if customers reorder often, you can afford a lower first-order ROAS. Founder Ben Guthridge explains this in a video on this page.
Should I follow Google's budget recommendations?
Treat them with caution. Google’s suggestions don’t account for your profit margins, stock levels or customer lifetime value. Scaling should be based on your break-even ROAS and real profit, so Search Rescue reviews each recommendation against your numbers before increasing spend.
How do you prepare for Black Friday and peak sales periods?
Preparation typically starts weeks ahead: refreshing creative, building seasonal and past-buyer audiences, checking feeds and stock, and planning budget increases. During peak periods, budgets and ROAS targets are adjusted daily, and Google’s seasonality adjustments can help bidding respond to short spikes in conversion rates.
What reporting will I receive?
You’ll get weekly and monthly performance reviews with actionable insights, covering revenue, ROAS, orders, average order value, cost per sale and top-performing products. Campaigns are actively managed, tested and refined every week, so reports focus on what changed and what’s next.
What's included in a free eCommerce audit?
Search Rescue reviews your Google Ads, Merchant Center feed, Meta campaigns and tracking setup. You’ll see where budget is being wasted, which products and campaigns could scale profitably, and whether your sales tracking is accurate. It’s honest advice with no sales pitch.
Can you take over my existing ad accounts?
Yes. Search Rescue regularly takes over eCommerce accounts from other agencies or in-house teams. It starts with an audit, then restructures campaigns, feeds and audiences while keeping your historical data, so performance builds on what’s already working.
How do I get started?
Call 1300 107 110 or request a free audit through the contact page. After the audit, the team agrees your revenue and ROAS goals, sets up or checks tracking and feeds, and launches campaigns structured around your product categories and buyer intent.
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Search Rescue | Bondi Junction
F1/9-13 Bronte Rd, Bondi Junction, NSW 2022, Australia.
