Google loves content. People visit Google to essentially find content whether it’s articles, news, gossip, how to, research or anything else- they need content! Therefore your website needs to have content people might be searching for.
It’s good SEO hygiene to have a page about each topic/service/product. This allows you to write content specific to that element. A specific page for this item increases Google’s likelihood of serving your site when that is being searched for.
Generally speaking, your page should have at least 500 words however certain industries require more content for credibility. These industries include health, medical, legal and finance where the consequences are greater and thus extra information validates your business more.
With thorough keyword research it’s crucial to add your target SEO keyword throughout the page several times in a logical context. Google can smell spammy content a mile off so keep it genuine and helpful.