Meta Ads Agency Sydney
Our proven Meta Ads strategies drive real, measurable results. Let’s get the 3 elements of Facebook ads and Instagram ads configured and achieve great results. Whether it’s revenue & ROAS, calls or brand awareness we will architect the perfect campaign to achieve your goals in the Meta Ads platform.
Free Meta Ads Audit
See what exactly we’d fix. No obligation.
Response within 1 business day.
TRUSTED BY LEADING BRANDS
last year
for clients
managed
Google reviews
Social Media Marketing
What is social media marketing?
Social media marketing is the act of creating content to promote your business and products on various social media platforms such as Facebook and Instagram.
Social media marketing is all about meeting your target audience with the right ad creative at the right time then optimising for maximum return on investment.
How Search Rescue can help?
The team at Search Rescue prides itself on providing flexible and robust social media services. We assess your business needs and requirements before developing a tailor-made plan to suit both your budget and audience. A key component to keeping your current and prospective customers up to date with your business offering, social media marketing sydney also plays a useful role in improving your SEO by sending social signals to the website and adding more website traffic.
At Search Rescue, we carry out comprehensive audits on your current social media presence and your target market. We can help set up your brand or business on a variety of different social media platforms or provide suggestions on how you can solidify your current content to carry over on to your social media channels.
If you’re looking for an experienced and reliable social media marketing agency in Sydney that will make the most of your advertising dollar, look no further than Search Rescue.
Now Powered by AI
Decades of digital marketing experience now
SUPERCHARGED by AI
Smarter Campaigns. Faster Results.
Results | Trust | Transparency
Unlike many Meta Ads agencies, we believe in complete transparency. You’ll have clear visibility into your campaign performance, ad spend, audience targeting and results across Facebook and Instagram. We continuously monitor and optimise your campaigns, so you know how your budget is being used and what’s driving results.
- No set-and-forget campaigns
- No smoke and mirrors
- We build Meta Ads campaigns that work
Great Audiences & Creative
When it comes to social media marketing on Instagram and Facebook, the two most important elements are the audiences that are being targeted and the creative used to target said audiences. While there is an endless array of creatives that can be used, target audiences fall under one of two categories – cold or warm.
01 Cold Audience
The cold audience is one that hasn’t seen or engaged with your content or your website before. It is generally a large audience and sometimes referred to as upper funnel. The warm audience on the other hand are people who have already engaged with your content, your website or perhaps even supplied their contact details.
At Search Rescue, when we create social media advertising campaigns, in order to deliver the best value for your dollar, we target a mix of cold and warm audiences.
02 Warm Audience
Warm audiences can include anyone who has been to your site, current Facebook fans, existing clients from your database, previous buyers, people who have interacted with your posts and other warm signals.
To reach your Cold Audience, we target users based on interests, demographics, friends of fans, lookalike audiences and other online behaviours.
For lookalike audiences, we take your war audiences and enable Facebook to create lists of people who have similar attributes and run ad sets targeting them. Because Facebook retains so many traits and characteristics about each and every one of its users, the lookalike audiences are exceptionally accurate. Therefore Facebook lookalike audiences are an incredibly powerful way of opening up your sales funnel further to drive additional, incremental sales and leads.
Within social media marketing Search Rescue offers a range of different services, including website clicks, like campaigns, e-commerce campaigns, catalog ads and Facebook lead ads. We tailor our campaigns to the individual business by choosing the appropriate campaign type, audiences and ad creatives for best return on investment.
03 Creative
Now that we have the right audiences to send a message to, we need the right creative for impact and action. Facebook (and Instagram) offer several ad creative options. The most successful and commonly used options are single image ads (static), image carousels and video (which can be included as carousel frames).
Leads Ads can use any of the above creative options but instead of the ad clicking through to your website, it opens up a frame within Facebook with pre-populated fields of user data (usually name, phone number and email address) such that when the user submits the lead form, all of that data (including any additional questions you ask) is sent to you as a lead.
Catalog Ads are an option particularly popular with eCommerce clients whereby (just like Google Shopping) a feed of products is pulled from your website and these serve as frames within an ad carousel which also automatically include product titles and prices. The great thing about catalog ads is that as you update your products and prices this data automatically updates in Facebook on its daily data fetch.
Meta Ads (Facebook & Instagram)
Scaling with Google Ads for eCommerce
We are a Meta Ads business partner with years of experience configuring hyper efficient campaigns in Facebook and Instagram. After a deep dive with the client we configure the campaign type, audiences and creative for maximum results.
Many products and services perform far better in social media than in search. Given that Meta is primarily image / video based, the companies that perform well in Meta tend to be those that have enticing visuals.
eCommerce Marketing
We love scaling our advertisers with ads in Facebook and Instagram. For reach and frequency, there really is no
other platform like Meta. Social media usage these days is immense so the right message to the right audience at
the right time can have HUGE success.
The meta pixel once loaded on to a client’s website delivers revenue and ROAS data. Note however that Google
mostly reports on revenue from last click [or very recent] whereas Metas reports on 1 day view and 7 day click.
So if a user briefly views an ad while ‘doom scrolling’ at 8am and gets to your site at 8pm that night off a
Google ad, Meta will report that sale was from them [and so will Google Ads]
Why is this important? This attribution method massively inflates Meta’s direct involvement in a sale and thus
cannot be compared to Google’s revenue and ROAS numbers. So a 500% ROAS off Google is probably a much better
results than 500% from Meta Ads.
Watch: Mastering eCommerce Marketing with Ben Guthridge
Book a free discovery call: 1300 132 970
our Team
The People Behind the Vision
We’re a small, high-performance team led by seasoned digital marketers, analysts, and creatives.
No offshore support. No ticketing queues. You’ll know exactly who’s managing your campaigns.
TRUSTED BY LEADING BRANDS
Digital Marketing Accomplishments
Significant Agency Experience Means You Get The Best Advice Based On Proven Track Record Of High Performance Campaigns
Extensive Experience In Architecting The Most Efficient And Lucrative Campaigns.
Our Testimonials Speak Volumes About Our Work
our process
Built-in workflows that just work
You'll never feel forgotten we treat your business like our own.
01
Onboarding
Dedicated onboarding and launch plan.
02
Tracking setup
Pixel, GA4, Tag Manager and conversion setup.
03
Launch
Campaigns built, checked and set live.
04
Reviews
Weekly and monthly performance reviews.
05
Optimise & support
Recurring optimisations and complete post-live support.
Testimonials
Don't just listen to us
You'll never feel forgotten we treat your business like our own.
Greg Inglis
Co-founder Picaluna
I think it's just a really personal service. It doesn't feel like I'm just another customer and it's a bit of set and forget. I have constant engagement with Joe, my account manager. He's always alerting me to the fact if we have a slowdown in our data, then he's always contacted me. So I think it's just that personal touch and I feel loved.
Dan Cusack
Director Revive Landscapes
We found it pretty overwhelming trying to find our way in SEO and Google Ads. We get approached all the time by agencies promising a million things. We were recommended Search Rescue from a colleague and once the digital marketing started, the results were too good.
Gregor Salvin
General Manager Volleyball Shop
We started using Search Rescue for our SEO in November 2020. In just 3 months we gained 5 new high traffic keywords into the top 3 positions and a further 9 high traffic keywords on to the first page. Additionally we had 7 brand new high traffic keywords indexed.
Marnie Douglas
CEO & Founder of Ergoworks Consulting
Our revenue has grown 45% on the back of Search Rescue’s SEO & Google Ads service. Our SEO keyword rankings have soared and we have gained 27 new clients from this digital marketing who are now ongoing accounts with Ergoworks.
faq'S
Frequently Asked Questions
What are Meta Ads?
Meta Ads are paid advertisements that run across Meta’s platforms, mainly Facebook and Instagram, plus Messenger and the Audience Network. They’re managed from one place, Meta Ads Manager. You choose who sees your ads, what they look like and what you want people to do, whether that’s buying, calling, enquiring or simply getting to know your brand.
Is Meta Ads the same as Facebook Ads?
Yes. Facebook Ads was renamed Meta Ads when Facebook’s parent company became Meta. One campaign can now run across Facebook, Instagram and Messenger at once, so “Meta Ads”, “Facebook Ads” and “Instagram Ads” usually describe the same platform and service.
What is social media marketing?
Social media marketing is creating and promoting content for your business on platforms like Facebook and Instagram. Paid social, such as Meta Ads, is the fastest part of it: you put the right creative in front of the right audience at the right time, then optimise for the best return on your spend.
What's the difference between Meta Ads and Google Ads?
Google Ads reaches people who are already searching for what you sell, so it captures existing demand. Meta Ads reaches people based on who they are, their interests and behaviour, so it creates demand before they search. Many businesses use both: Meta to build interest and reach new buyers, and Google to capture people ready to act.
Is Meta Ads right for my business?
Meta Ads works especially well for businesses with visual products or services, impulse or lifestyle purchases, eCommerce stores, local services and lead generation. Because Meta is image and video based, brands with appealing visuals tend to perform best. Many products actually perform better on social media than in search. A free audit will show whether Meta suits your goals.
How quickly can Meta Ads deliver results?
Ads can start reaching people within a day or two of approval, so traffic and early leads often arrive within the first week. Meta’s algorithm then goes through a learning phase while it gathers conversion data. Performance usually stabilises and improves over the following weeks as audiences and creative are tested and refined.
What should I look for in a Meta Ads agency?
Look for proven results on Facebook and Instagram, ideally with case studies in your industry. A good agency asks about your margins, customers and goals before building anything, sets up tracking properly, tests audiences and creative continuously, and reports clearly. You should also get full access to your ad account and know exactly who manages it.
Is Search Rescue a Meta Business Partner?
Yes. Search Rescue is a Meta Business Partner with years of experience building efficient Facebook and Instagram campaigns. The agency is also a certified Google Partner and Shopify Partner, so your social, search and eCommerce marketing can be managed by one team.
Why choose Search Rescue over a larger agency?
Search Rescue is a small, high-performance team of experienced marketers, analysts and creatives. There’s no offshore support and no ticketing queue, and you’ll know exactly who’s managing your campaigns. At many larger agencies, the people who win your business aren’t the people who run it. Here, they are.
Do you only work with Sydney businesses?
No. Search Rescue is based in Bondi Junction, Sydney, and manages Meta Ads for businesses across Australia, including Melbourne, Brisbane, Perth and the Central Coast, as well as clients in Singapore. Meta campaigns can target any location, from a single suburb to the whole country.
Can Search Rescue manage Meta Ads and Google Ads together?
Yes, and it’s often the best approach. Running both lets one team plan budgets across platforms, share audience and creative insights, and judge results fairly. That matters because Meta and Google measure sales differently, so one team reading both accounts avoids double-counting and spends where the real return is.
How does Search Rescue set up a Meta Ads campaign?
Every campaign follows the same workflow: an onboarding meeting for a full business needs analysis; Meta Pixel, UTM, Google Tag Manager and conversion setup; meticulous post-live checks; weekly and monthly performance reviews; and recurring optimisations to improve ROI. Campaign type, audiences and creative are then chosen to match your goal.
What are cold and warm audiences?
A cold audience hasn’t seen or engaged with your brand before. It’s large and sits at the top of the funnel. A warm audience already knows you: website visitors, followers, past buyers, people who engaged with your posts, or contacts from your database. Search Rescue targets a mix of both to get the best value from your budget.
How do you reach new customers on Facebook and Instagram?
Cold audiences are reached through interests, demographics, online behaviours, friends of your followers and lookalike audiences. Meta’s broad targeting can also find buyers automatically once enough conversion data exists. Search Rescue tests these approaches side by side and shifts budget towards the audiences that produce the best results.
What are lookalike audiences?
Lookalike audiences are new people who share traits with your best existing customers. Meta takes a warm audience, such as past buyers or your client list, and finds users with similar characteristics. Because Meta holds so much data on its users, lookalikes are very accurate and an efficient way to grow sales and leads beyond your current audience.
What is retargeting?
Retargeting shows ads to people who’ve already interacted with your business, such as visiting your website, adding to cart, watching a video or engaging with a post. These warm audiences usually convert at a much higher rate and lower cost than cold audiences, so retargeting is a core part of most campaigns.
What ad formats work best on Meta?
The most successful formats are single image ads, image carousels and video, which can also appear as carousel frames. Lead Ads collect enquiries without leaving Facebook or Instagram, and Catalog Ads show products straight from your store. The best format depends on your offer and audience, so Search Rescue tests several to find what performs.
What are Facebook Lead Ads?
Lead Ads open an instant form inside Facebook or Instagram, pre-filled with the user’s name, email and phone number. With one or two taps the user submits an enquiry, plus answers to any extra questions you set, and the lead is sent straight to you. Lead Ads often deliver a lower cost per lead than sending people to a website.
How does Search Rescue use AI in Meta Ads?
AI supports research, implementation and optimisation. It helps analyse audiences, competitors and market trends, speeds up building and testing ad variations, and supports recurring performance checks. Every campaign still gets human review, so you get AI’s speed with the judgement of experienced marketers.
How does Meta track sales and leads?
The Meta Pixel and Conversions API are installed on your website to record actions like purchases, enquiries and calls. Search Rescue also sets up UTM tags and Google Tag Manager so results can be checked in Google Analytics. Accurate tracking lets Meta’s algorithm find more of the people most likely to convert.
Why does Meta report different results from Google Ads?
They use different attribution windows. Google Ads mostly credits the last click. Meta, by default, credits a sale to an ad if someone clicked it within 7 days or viewed it within 1 day. So if someone glimpses your Meta ad at 8am and buys through a Google ad at 8pm, both platforms claim the sale.
Is Meta's ROAS comparable to Google's ROAS?
Not directly. Because Meta counts ad views as well as clicks, its reported ROAS is often inflated relative to Google’s. A 500% ROAS on Google Ads is usually a stronger result than a 500% ROAS on Meta. Search Rescue reads both platforms together, alongside Google Analytics and your actual sales, to judge true performance.
Have iOS privacy changes made Meta Ads less effective?
Apple’s privacy changes reduced the data Meta receives from iPhone users, which made tracking and targeting less precise. Meta has largely adapted through the Conversions API, modelled conversions and broader automated targeting. Proper server-side tracking setup is now essential, and it’s part of Search Rescue’s standard onboarding.
Will I have access to my Meta ad account?
Yes. Your ad account, Business Manager, Pixel and audiences belong to your business, and you get full access to see campaigns, spend and results at any time. If you ever move on, everything you’ve built stays with you.
Do you have lock-in contracts?
No. Search Rescue doesn’t lock clients into long-term contracts and aims to earn your business every month through results, communication and ongoing optimisation.
How will I know how my campaigns are performing?
You’ll have weekly and monthly performance review meetings, plus regular reports showing spend, reach, leads, sales and return on ad spend. Clients often mention monthly reports with video walkthroughs that explain results in plain English. You can also view live data in your ad account whenever you like.
How much do Meta Ads cost?
You set the budget, daily or for the whole campaign, and Meta charges through an auction based on impressions or results. Costs depend on your audience size, industry, competition, time of year and how engaging your creative is. Better creative and targeting usually mean lower costs, because Meta rewards ads people respond to.
What's the minimum budget for Meta Ads?
Meta has no strict minimum, but your budget needs to be large enough for the algorithm to learn and gather conversion data. Too small a budget can keep campaigns stuck in the learning phase. Search Rescue will recommend a realistic starting budget for your goals during your free audit.
Should I spend my budget on Meta Ads or Google Ads?
It depends on your product and goals. Google suits people already searching, while Meta suits visual products, impulse buys and reaching people before they search. Many businesses get the best result from both. Search Rescue manages both platforms and can recommend a split based on your margins and data.
Do you run Meta Ads for eCommerce stores?
Yes. Search Rescue scales eCommerce brands on Facebook and Instagram for stores built on Shopify, WooCommerce and Magento. For reach and frequency, no other platform matches Meta, and the right message to the right audience at the right time can drive major growth in online sales.
What are catalogue ads?
Catalogue Ads pull a feed of products from your website, much like Google Shopping, and show them as carousel frames with product titles and prices added automatically. When you change products or prices in your store, the ads update on Meta’s daily data fetch, so they stay accurate without manual edits.
What are Advantage+ shopping campaigns?
Advantage+ shopping campaigns are Meta’s automated eCommerce campaigns. Meta’s AI handles much of the targeting, placement and creative mix to find buyers. They can perform strongly once there’s enough conversion data, but they offer less control. Search Rescue decides whether they suit your store and how to combine them with manual campaigns.
Can Meta Ads generate leads for service businesses?
Yes. Lead Ads, click-to-call and click-to-message campaigns work well for trades, clinics, home improvement, education and other service businesses. Because users can enquire without leaving Facebook or Instagram, lead volumes are often high. Search Rescue adds qualifying questions to the form so the leads you receive are worth following up.
Can Meta Ads build brand awareness?
Yes. Meta’s reach and frequency make it one of the strongest platforms for brand awareness. Awareness campaigns put your brand in front of large, well-defined audiences at a low cost per thousand impressions, building familiarity that improves the performance of your search, retargeting and sales campaigns later.
What's included in a free Meta Ads audit?
Search Rescue reviews your current Facebook and Instagram presence, ad account, tracking and target market, then gives honest, practical recommendations. You’ll see what’s working, where budget is being wasted and which audiences, creative and campaign types could improve results. There’s no obligation and no sales pitch.
How do I get started with Search Rescue?
Call 1300 107 110 or request a free audit through the contact page. Your first step is an onboarding meeting where the team learns your business, goals and customers, then builds a tailored Meta Ads plan to suit your budget and audience.
Can you take over my existing Meta ad account?
Yes. Search Rescue regularly takes over accounts from other agencies or in-house teams. It starts with an audit of your campaigns, Pixel and audiences, then restructures and optimises the account while keeping the data and audiences you’ve already built.
Can you set up our Facebook and Instagram business pages?
Yes. Search Rescue can set up your brand on social media platforms or suggest how to adapt your existing content for your social channels, so your pages look professional before people arrive from your ads.
Does social media advertising help SEO?
Indirectly, yes. Social media activity sends traffic and social signals to your website and increases brand searches, which supports your wider online presence. Search Rescue also offers SEO, Google Ads and AI search optimisation, so all your channels can work together.
GET STARTED
Request your free audit
We'll review your SEO or ad account and show you exactly what we'd change before you spend a cent.
- No lock-in contracts
- Response within 1 business day
- You keep full access to your own accounts
Search Rescue | Bondi Junction
F1/9-13 Bronte Rd, Bondi Junction, NSW 2022, Australia.
