Google Ads Agency Sydney
Google Ads takes priority at the top of all search results, can be configured to your exact business needs and delivers incredible results
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Google Ads Agency
Let’s face it, Google Ads is arguably the fastest way to get your phone ringing. Build a campaign in the morning and you could have leads in the afternoon! Google Ads is the #1 reason for Google’s gigantic share price. Pay per click is the most revolutionary and ethical way to charge its customers.
In short, Google Ads is making sure your website is found under searches relevant to you. There is a lot of complexity in building an efficient ad account therefore you should leave it to an expert Google Ads agency. Search Rescue has scaled companies from ‘zeros to heroes’ – just ask us about the success we have had or check the logos below of the calibre of clients who have chosen us.
A Message from Our Founder
Back in 2016 Search Rescue was initially built as a Google Ads agency and we have now grown to manage over $10m of annual spend. We have also expanded our offering to SEO, Meta Ads and much more. Our clients trust us! Just last year we made our clients close to $45 million dollars in eCommerce, brought in almost 800,000 leads from just over 5 million ad clicks! We are forensic in our Google Ads management with no stone left unturned in lowering cost per lead or raising the return on ad spend.
Check our 160 reviews of which at least half will be Google Ads reviews
Now Powered by AI
Decades of digital marketing experience now
SUPERCHARGED by AI
Smarter Campaigns. Faster Results.
Results | Trust | Transparency
Unlike many Google Ads agencies, we believe in complete transparency. You’ll have full access to your Google Ads account, allowing you to review campaign performance, ad spend, change history, and all key account metrics at any time. We believe clients should always have clear visibility into how their advertising budget is being managed and the work being carried out on their behalf.
- No set and forget service
- No smoke and mirrors
- We build digital campaigns that work.
A Message from our founder
Do you love line graphs like we do? Then we are on the same page.
Call it ‘hockey stick results’, ‘skateboard quarterpipe’, call it what you will.
We love success stories like the below where we scale clients with razor sharp campaign efficiency.
Google Ads results
Also known as Google Ads, SEM (Search Engine Marketing) or PPC (Pay-Per-Click), Google Ads is the fastest way to have your website found in the Google search results. Google Ads take priority at the top of all search results and your ads can be showing in a matter of hours.
With Google Ads you are charged on pay per click (PPC) basis and the cost of that click is determined by market forces and your quality score.
Anyone can run Google Ads however using an experience Google Ads agency like Search Rescue means that your results will superior as we will optimise all of the relevant elements of a campaign.
To simplify the process of Google Ads we like to break it into 3 elements.
how it works
Three things decide whether Google Ads works for you
Anyone can turn on a campaign. Getting a low cost per lead and a high return on ad spend comes down to how well these three elements are built and maintained.
Tracking Optimising
As an experienced Google Ads agency, Search Rescue pride ourselves on detailed campaign setups which is why clients stay with us for the long term. We ensure all relevant conversion points are tracked such that we and Google have enough conversions data to optimise the above 3 elements from. In the short, medium and long term, by optimising based on a complete setup you get the best return on your advertising dollar from your Google Ads campaign.
If you’re in the market for a new Google Ads agency give us a call and we can provide a free, no obligation account audit.
our Team
The People Behind the Vision
We’re a small, high-performance team led by seasoned digital marketers, analysts, and creatives.
No offshore support. No ticketing queues. You’ll know exactly who’s managing your campaigns.
Tracking Optimising
We are a certified Google Ads Partner with over decades of experience in building and optimising campaigns. Yes, you heard it – decades of experience….
Get a free Google Ads audit today and see what we recommend to achieve better
results based on your objective of cost per lead, return on ad spend or reach.
| Campaign | Phone Calls | Conversions | Conv. Value |
|---|---|---|---|
| Total: Account | 452,012 | 3,348,607.64 | 100,621,622.83 |
Check these Google Ads results since agency inception !!!! We have brought in almost half a MILLION phone calls, 3.5 MILLION conversions and over 100 MILLION dollars of eCommerce revenue. Whaaaattt!!!!!
eCommerce Marketing
We love running Google Ads for e-commerce brands. We have a growing list of accounts that started on meager Google Ads budgets and have ramped to monthly spend of five to 6 figures!.
eCommerce means Performance Max, Smart Shopping or Standard Shopping depending on your unique circumstances, products and services. There is a lot of discussion about Google Ads Performance Max and our founder has addressed that in this article – PMax pros and cons.
For more detail on how we have done it, check out this podcast video on Google Ads for eCommerce businesses.
Watch: Mastering eCommerce Marketing with Ben Guthridgea
Book a free discovery call: 1300 132 970
A Message from our founder
Scaling with Google Ads for eCommerce
A lot of our clients ask about increasing their budgets. How much should they increase by? Should they trust Google’s recommendations? Where is the point of diminishing return?
Our founder Ben Guthridge has addressed this in this video
As you will find out, a few client side factors come into play here name like net profit margin and repeat order value
To book your free discovery call us on 1300 132 970
TRUSTED BY LEADING BRANDS
Digital Marketing Accomplishments
Significant Agency Experience Means You Get The Best Advice Based On Proven Track Record Of High Performance Campaigns
Extensive Experience In Architecting The Most Efficient And Lucrative Campaigns.
Our Testimonials Speak Volumes About Our Work
Video testimonials
Hear it from our clients
You'll never feel forgotten we treat your business like our own.
Testimonials
Don't just listen to us
You'll never feel forgotten we treat your business like our own.
Greg Inglis
Co-founder Picaluna
I think it's just a really personal service. It doesn't feel like I'm just another customer and it's a bit of set and forget. I have constant engagement with Joe, my account manager. He's always alerting me to the fact if we have a slowdown in our data, then he's always contacted me. So I think it's just that personal touch and I feel loved.
Dan Cusack
Director Revive Landscapes
We found it pretty overwhelming trying to find our way in SEO and Google Ads. We get approached all the time by agencies promising a million things. We were recommended Search Rescue from a colleague and once the digital marketing started, the results were too good.
Gregor Salvin
General Manager Volleyball Shop
We started using Search Rescue for our SEO in November 2020. In just 3 months we gained 5 new high traffic keywords into the top 3 positions and a further 9 high traffic keywords on to the first page. Additionally we had 7 brand new high traffic keywords indexed.
Marnie Douglas
CEO & Founder of Ergoworks Consulting
Our revenue has grown 45% on the back of Search Rescue’s SEO & Google Ads service. Our SEO keyword rankings have soared and we have gained 27 new clients from this digital marketing who are now ongoing accounts with Ergoworks.
faq'S
Frequently Asked Questions
What is Google Ads?
Google Ads is Google’s paid advertising platform. It lets your business appear at the top of search results when people search for what you offer. You pay only when someone clicks your ad, which is why it’s also called pay-per-click (PPC) advertising. Campaigns can be tailored by location, device, time of day, audience and more.
What's the difference between Google Ads, PPC and SEM?
These terms are often used interchangeably. Google Ads is the platform. PPC (pay-per-click) describes the billing model, where you pay per click. SEM (search engine marketing) is the broader practice of buying visibility in search engines. When Australian businesses talk about a “PPC agency” or “SEM agency”, they usually mean Google Ads management.
How quickly can Google Ads generate leads?
Google Ads is one of the fastest ways to get your phone ringing. Once a campaign is built and approved, ads can start showing within hours, so you can launch in the morning and receive leads that afternoon. Results then improve over the following weeks as conversion data builds and the campaign is optimised.
How is the cost of a Google Ads click determined?
Cost per click is set by an auction. It’s influenced by competition for your keywords and by your Quality Score, which is Google’s rating of how relevant your keywords, ads and landing pages are. Higher relevance usually means you pay less per click and appear in better positions than competitors with weaker campaigns.
Where do Google Ads appear?
Search ads appear above and below the organic results on Google. Depending on campaign type and network settings, ads can also show on Google Shopping, YouTube, Gmail, Google Maps and partner websites across the Google Display Network. An experienced agency chooses the networks that match your goals rather than turning everything on by default.
Is Google Ads better than SEO?
They do different jobs. Google Ads delivers immediate visibility and leads, ideal when you need results quickly or want to test keywords. SEO builds long-term organic rankings that don’t cost per click. Many businesses run both: ads for fast leads while SEO builds. Search Rescue offers both services and can advise on the right mix.
Can I run Google Ads myself?
Yes, anyone can run Google Ads. However, an efficient account involves many moving parts, including targeting settings, ad copy, keyword selection, negative keywords, bidding and conversion tracking. Small mistakes can waste a lot of budgets. An experienced agency optimises every element so each dollar works harder, which is why many businesses get better results with expert management.
What should I look for in a Google Ads agency?
Start with reviews: if an agency has helped other businesses, that’s a strong sign. Then look for experienced Google Ads specialists who communicate clearly about keywords, business priorities and desired conversions. You also want clear reporting, full access to your ad account and transparency on the work being done. Full guide here.
Why choose Search Rescue over a larger agency?
At many large agencies, a sales team wins your business and then hands you to someone who wasn’t in the meeting and doesn’t know what was promised. At Search Rescue, the people who sell you are the people who run your campaigns and speak with you week to week, so nothing gets lost in translation.
Is Search Rescue a certified Google Partner?
Yes. Search Rescue is a certified Google Ads Partner. The agency started in 2016 as a dedicated Google Ads agency and now manages over $10 million in annual ad spend for clients across Australia.
What results has Search Rescue achieved with Google Ads?
Since the agency began, its Google Ads campaigns have generated around 450,000 phone calls, more than 3.3 million conversions and over $100 million in eCommerce revenue for clients. In a single recent year, clients earned close to $45 million in eCommerce sales and almost 800,000 leads from just over 5 million ad clicks.
What industries do you run Google Ads for?
Search Rescue manages campaigns for ASX-listed companies, franchises and small businesses alike. Industries include eCommerce, trades, home improvements, plumbing, automotive, legal, finance, medical and audiology, veterinary, education, childcare, building services, waste management, IT and more. Past and current clients include Toyota, Subaru, Volcom, University of Canberra and Montessori Academy.
Do you only work with Sydney businesses?
No. Search Rescue is based in Bondi Junction, Sydney, but manages Google Ads for businesses across Australia, including Melbourne, Brisbane, Perth and the Central Coast, as well as clients in Singapore. Google Ads can target any location, so the agency’s base doesn’t limit where your ads run.
Do you work with small businesses?
Yes. Search Rescue works with everyone from small local tradies chasing phone calls to national brands. Several eCommerce clients began on modest Google Ads budgets and have since scaled to five- and six-figure monthly ad spend.
How does Search Rescue set up a Google Ads campaign?
Every campaign is built with forensic attention to detail. Search Rescue breaks Google Ads into three core elements: settings (location, schedule, device, demographics and networks), ads (compelling, specific copy) and keywords (accurate, long-tail and negative keywords). Full conversion tracking is set up so performance can be measured and optimised from day one.
What are negative keywords and why do they matter?
Negative keywords stop your ads showing for searches you don’t want, so you don’t pay for irrelevant clicks. For example, a car dealer that doesn’t sell commercial vehicles would exclude terms like “ute” or “van”. Managing negative keywords well is one of the biggest ways to cut wasted spend and lower your cost per lead.
What are long-tail keywords and why use them?
Long-tail keywords are longer, more specific search phrases. They typically cost less per click and attract buyers with clearer intent. For example, a click from “emergency call out plumber Lindfield” is usually cheaper and more valuable than one from “plumber”. A good campaign blends broader and long-tail keywords to capture quality leads at the lowest cost.
Why is conversion tracking so important?
Conversion tracking records the actions that matter to your business, such as phone calls, enquiry forms and online sales. Without it, neither your agency nor Google’s bidding algorithms know which clicks produce results. Search Rescue tracks every relevant conversion point so campaigns are optimised on real data, improving your return over time.
How does Search Rescue use AI in Google Ads management?
AI supports three stages. In research, it helps analyse keywords, search volumes, competition, market trends and current visibility. In implementation, a hybrid human and AI rollout increases output while improving quality. In optimisation, recurring AI and human checks help spot opportunities faster. Experienced specialists still make the decisions; AI speeds up the analysis.
Does AI replace human experts in my campaign?
No. Search Rescue uses a hybrid approach where AI handles data analysis at speed and experienced Google Ads specialists apply judgement, strategy and business context. Every campaign still goes through human checks, so you get the efficiency of AI without losing the expertise that drives results.
What is a free Google Ads audit and what does it include?
Search Rescue reviews your existing Google Ads account and gives honest, practical recommendations based on your goal, whether that’s lowering cost per lead, raising return on ad spend or increasing reach. There’s no obligation and no sales pitch, just insights into what’s working, what’s wasting money and where the opportunities are.
Will I have access to my Google Ads account?
Yes. Search Rescue gives clients unlimited access to their ad accounts. You can see the full change history of work completed, publisher spend and every other metric. If an agency won’t give you access to your own Google Ads account, treat that as a red flag.
How will I know how my campaigns are performing?
You’ll receive regular reporting and performance review meetings, with weekly and monthly sessions available. Clients often mention monthly reports and even video walkthroughs that explain results in plain English. You can also log in to your Google Ads account at any time to see live data.
Who will manage my account day to day?
You’ll deal directly with an experienced account manager who understands your business and goals. The person you speak with during onboarding stays involved in running your campaigns, so you’re not handed to someone new who doesn’t know what was agreed.
How much does Google Ads cost?
There’s no fixed price. Your ad spend is set by your daily or monthly budget, and cost per click depends on competition in your industry and your Quality Score. Competitive sectors like legal or finance often pay more per click than local trades. A well-structured campaign lowers costs by improving relevance and cutting wasted clicks.
Is there a minimum ad budget?
Search Rescue works with a wide range of budgets, and many clients started small before scaling up as results came in. Your budget should be large enough to gather meaningful conversion data in your market. The team will recommend a realistic starting budget during your free audit.
How do I know when to increase my Google Ads budget?
Scaling depends on business factors as much as campaign data, especially your net profit margin and repeat order value. Increasing spend works while returns stay profitable, but every account eventually hits diminishing returns. Founder Ben Guthridge explains how to find that point in a dedicated video on this page.
Should I follow Google's budget recommendations?
Treat them with caution. Google’s automated recommendations don’t account for your profit margins, customer lifetime value or business capacity. An experienced agency weighs those factors before increasing spend, so you scale profitably rather than simply spending more.
Do you run Google Ads for eCommerce stores?
Yes, and it’s an area of particular strength. Search Rescue manages Google Ads for online stores built on Shopify, WooCommerce and Magento. Several eCommerce accounts that began on modest budgets now spend five to six figures a month profitably. Search Rescue is also a Shopify Partner.
What's the best Google Ads campaign type for eCommerce?
It depends on your products, margins and data. Options include Performance Max, Standard Shopping and Search campaigns, often used together. Search Rescue recommends the right structure based on your circumstances rather than defaulting to one campaign type for every store.
Is Performance Max worth it?
Performance Max can perform well, especially for eCommerce, but it offers less control and visibility than traditional campaigns. Whether it suits you depends on your product range, conversion data and goals. Search Rescue’s founder has written a detailed breakdown of PMax pros and cons.
What is ROAS and how do you improve it?
ROAS (return on ad spend) is the revenue generated for every dollar spent on ads. For example, $5 of revenue per $1 of spend is a 5x ROAS. Search Rescue improves ROAS through tighter product feeds and keyword targeting, negative keywords, accurate conversion tracking, smarter bidding and ongoing optimisation.
How do I get started with Search Rescue?
Call 1300 107 110 or request a free Google Ads audit through the contact page. The team will review your current setup, or your goals if you’re new to Google Ads, recommend a strategy and explain how they’d improve your cost per lead or return on ad spend.
Can you take over my existing Google Ads account?
Yes. Search Rescue regularly takes over accounts from other agencies or in-house teams. It starts with an audit to find wasted spend, tracking gaps and missed opportunities, then the campaign is restructured and optimised without losing your historical data.
Do you offer other digital marketing services?
Yes. Beyond Google Ads, Search Rescue offers SEO, Meta (Facebook and Instagram) Ads, AI search optimisation (AIO), eCommerce marketing and white-label services for agencies. Combining channels often improves results, for example by using Google Ads data to guide SEO keyword priorities.
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Search Rescue | Bondi Junction
F1/9-13 Bronte Rd, Bondi Junction, NSW 2022, Australia.
