Search Rescue
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AIO AI Optimisation

Why Invest in Chat GPT, Gemini, Claude?

Reasons to be found in LLMs

  • Massive growth in usage
  • Usage as a ‘personal assistant’
  • Incredible research & comparison tool
  • Prepare for a decline / replacement of` search engines
  • Early adopters benefit more

Pro Tip: AIO is sold as an add-on to our SEO product, maximizing visibility across both traditional and AI search.

AI Growth Statistics
Strategy

What are the elements of AIO?

  • Content – Research on long tail search queries and content creation for that need (refer image on right).
  • Product / service information (flesh out current pages / create new pages).
  • Frequently asked questions
  • Blogs
  • Vlogs

All content should be useful, thorough, accurate, original and written in clear and concise language.

Artificial Intelligence Optimization
Strategy

What are the elements of AIO?

  • Technical
    • Schema – Implementation of schema to help categorise the content (refer image to the right).
    • Site speed – the faster the LLMs can access content the more likely they are to serve it
    • Site architecture – the easier the LLMs can find content the more likely they are to serve it
  • Backlinking
    • If the general domain authority is higher, this increases the likelihood that the LLMs will serve content from that site
FAQ Page Schema

CASE STUDY

First Class Slate Roofing

  • 10k+ mentions (last 30 days)
  • 140+ links cited (last 30 days)
  • Increased website traffic and leads
Optimisation Analytics Optimisation Analytics
Mobile View Result

Reporting

AI Reporting Tablet AI Reporting Tablet

Metrics reported on

  • Mentions Comprehensive tracking across global channels.
  • Link Presence Authority mapping and backlink visibility.
  • Average Position Real-time search engine ranking performance.
  • AIO Traffic Traffic insights generated by AI Overview.
eCommerce Analytics eCommerce Analytics

Metrics reported on

  • All Website Data Including sessions, conversions, and revenue for eCommerce.
  • Prompt Data Including volume, traffic, type, and snippet info.
Ben Guthridge

Ben Guthridge

Director

Stewart Webb

Stewart Webb

Sales Partner

Renee Mandelson

Renee Mandelson

Operations Manager

Amir Neta

Amir Neta

Sales Manager

Manuel Baez

Manuel Baez

Sales Manager

Doug Switzer

Doug Switzer

Sales Partner

Cecile H

Cecile H

Sales Manager

Wayne Yates

Wayne Yates

Sales Partner

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We’ll run a complete audit and give you real advice. No sales talk. Just honest insights.

    Our Growth

    Cellarbrations Online Store
    Spinaleze
    Lenergy
    Picaluna
    Volleyballshop
    University of Canberra
    Aussie Forklift
    Montessori Academy
    Raiz - Easy Saving and Investing
    The Bavarian
    Toyota
    fratelli fresh australia
    Volcom
    eSafety Supplies
    Yellow Express
    Subaru
    PWR Advanced Cooling Technology
    My Lollies
    Celebrity Ink
    Ergoworks Physiotherapist
    Monkey Mania
    Home Care Assistance
    Gather-By
    Lights4Less
    Scott Electrics
    Kaplan Homes
    Sea School
    WalkerScott
    ASNU Group
    The Lucy Rose Clinic

    Our Achivements

    Digital Marketing Accomplishments

    0
    Years Experience
    Significant Agency Experience Means You Get The Best Advice Based On Proven Track Record Of High Performance Campaigns
    0
    Campaigns Built
    Extensive Experience In Architecting The Most Efficient And Lucrative Campaigns.
    0
    Happy Clients
    Our Testimonials Speak Volumes About Our Work

    Our Testimonials

    Check out these video reviews from more happy clients!

    David Hargreaves

    Radio Remote Control

    Greg Inglis

    Picaluna Funerals

    Andrew Hartingdon

    Affordable Office Furniture

    Our Process

    Trusted Workflows

    Our business is built on robust systems. All new Google Ads campaigns are set up with forensic level detail. This means that absolutely no stone is left unturned in building the perfect Google Ads campaign.

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    Correct URL structure with the product name in the URL

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    Meticulous post-live checks

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    Weekly and monthly performance client review meetings

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    Recurring optimisations to improve ROI

    There is no set and forget like other agencies. We are constantly earning our fees by improving your Google Ads account.

    Location

    Visit Us

    We’re proudly based in Bondi Junction, Sydney, serving clients locally and across Australia.

    Search Rescue

    Suite 8, 79 Oxford St, Bondi Junction NSW 2022

    Contact Us

    Let’s Get Started

    Ready to grow your business? Let’s chat.

      Our Blog

      Recent Blog Highlights

      SEO to AEO

      Reboot 2026: From SEO to AEO in the Age of AI Search

      | AEO, SEO | No Comments
      It was a pleasure and also a great personal challenge to speak at City of Sydney‘s reboot conference this week on the topic of AI optimisation. With almost 250 attendees…
      Working on Laptop

      Mastering E-commerce in 2024

      | Google Ads, Marketing Strategy, SEO | No Comments
      Ready to level up your e-commerce game? In this must-listen conversation, Ben shares his expert strategies for cutting through business overwhelm, boosting lead generation, and scaling success with his company,…
      Dominate the Aussie Market with Google Ads

      Dominate the Aussie Market with Google Ads: A Targeted Guide for Local Businesses

      | Google Ads, SEO | No Comments
      Summary: This is a well-written and informative guide for Australian local businesses looking to leverage Google Ads. It effectively combines an understanding of the local digital landscape with actionable strategies…

      Some Industries We Work With

      Retail & eCommerce

      Retail & eCommerce

      Home

      Home

      Plumbing Services

      Plumbing Services

      Audiology & Medical

      Audiology & Medical

      Veterinary Services

      Veterinary Services

      Building Services

      Building Services & Supplies

      Elective Surgery

      Elective Surgery

      Flooring Companies

      Flooring Companies

      Automotive Industry

      Automotive Industry

      Waste & Rubbish Services

      Waste & Rubbish Services

      FAQ

      Frequently Asked Questions

      What should I look for in a Google Ads agency? −
      First and foremost check reviews. If they have helped other companies then that’s a great start. Then of course you want experienced Google Ads marketers who communicate well about the campaign. What we mean by this is discussing keywords, business focuses and desired conversions to name a few elements. Then you want clear reporting and transparency on work completed. Full guide here
      What SEO tactics actually work? +
      To start with, a website that helps the visitor. Then there is the technical SEO to ensure that the Google crawlers also like it and reward it. And the hardest part of all are the quality backlinks which tell Google that you have website ‘friends in high places’.
      Why Search Rescue vs a larger agency? +
      In big agencies, the swish sales team sell you the dream and then once you’ve signed you deal with Kevin…. Kevin wasn’t in the sales meeting, doesn’t know what was promised and has to try and deliver on all the promises from that sales person who needed to make target for that quarter. The people that sell you in run your campaigns and deal with you week to week. No offence Kevin, not your fault.
      is it still worth investing in developing a good website when 50% less website traffic by 2028 is expected? −
      Developing a good website is actually now even more important than ever. Even though people may read this content in an AI overview, that content had to be scraped from somewhere i.e. your website. A big recommendation we're giving our clients is to make their website extremely content heavy such that the AI bots can come through, find the answers to questions and then serve those in the AI results. If you have no website or a content thin website, you have a much lower chance of being served in AI.
      If I never previously had a website, how would you be able to maximize your search without historical data? +
      Without historical data you would need to use tools like the Google keywords planner, SEMRush, AHRefs, SERankings.com etc to find data about your product or service. It is obviously preferable to have historical data about how the web interacts with your exact website. However these tools mentioned will give a great deal of detail about your industry thus giving you the ability to write content about that and become the subject matter expert.
      What if your business is a consultancy and a lot of information that's provided online is behind a paywall? How do you write content for AIO whilst maintaining a profitable business? +
      In this case, you would need to get that content in front of the paywall. Therefore, you would probably need to have two iterations of the website. A paywall will render those pages not indexable due to the robots TXT file Thus they cannot be read or scraped for AI tools.
      For content, would it work to have AI generate ideas and text but rephrase - does that get recognised better in SEOs? +
      Yes it is a great idea for AI to suggest content for you. Then in terms of creating a content ideally it is genuine, human written content however a hybrid of human and AI written content is a very realistic way to get a lot of useful, quality content out there
      Maintaining several hundreds of website pages seems untenable! Can you get the same visibility through FAQs, case studies or blogs ensuring that the website is updated weekly? +
      Absolutely, things like FAQs and other content chunks are a great way to update your pages with more content. These content chunks are also extremely AI friendly.
      How do you check/validate that whatever change you did worked? +
      Validating the data would involve checking results on the page that was altered. For example you could use Google search console to see if that page has had more impressions and clicks. You could also look at the rankings of keywords associated with those pages to see if there was an uplift. Make sure you leave 4 to 8 weeks to understand the real impact of the changes. It does take awhile for these large language models and also search engines to recognise and reward these improvements.
      Can some of that subject matter expert info be presented through social media content? Does that get picked up by the Ai or is it better on my website? +
      Social media content is not strictly speaking on your site therefore it will not be the first place. The AI tools are looking for content about you. Therefore, it does have benefit but less so than putting that same content on your own website
      When you build out your website with content, how to do prevent it from being too complex, too overwhelming too busy +
      This is a great question. In this day and age having detailed content on your products and services is a great benefit to you for AI mentions, links and clicks. And make sure that content is in a logical hierarchy in your menu. The only exception of lots of content would be if the content is not useful. I recommend to get as much content onto the website without compromising on content or the user experience.
      We use WIX to host our website, are we still able to implement schema for AIO? +
      Yes, Wix permits and supports the addition of custom schema markup [a.k.a. structured data] to your website.
      How do I get metrics on my AIO performance? +
      Metrics can be found in Google analytics, Google search console and SEO tools like SEMRush, AHRefs, SERanking.com etc
      When talking about the "Mentions" metric, is that mentions by AI or by people on social media? Or both? +
      Mentions are specifically when your friend is listed in the overviews of the AI tools like ChatGPT etc. Mentions and link presence are the new metrics to calculate how your brand is found in AI results.
      What is the best website CMS for AIO. e.g. Wordpress, Wix etc. +
      There is no ultimate website CMS which helps more for AIO. Most website builders will have similar functionality in terms of technical, content and backlink items. Having said that, WordPress and Shopify seem to have the most community support meaning you can get more things done and added easier.
      Do Blogs work as well as FAQs in terms of visibility +
      Generally speaking blogs do not work as well as FAQs because blogs are not generally created as answers to questions. People are using these AI tools for the most part to ask questions. Therefore having direct answers to these really help the chances of your content being served.
      Can you tell which content lead to generating revenue vs increasing visibility (impressions vs conversions) +
      The website page URL where that content resides can easily be monitored in terms of leads or eComm revenue. That data can be found in Google Analytics or the website CMS. It is however more difficult to correlate the AI prompt to the conversion. Analytics and CMSs do not show which AI query drove a conversion yet. We would expect this to be rolled out in the coming months / year.
      Is the pages with content, (not clickable aka. hidden from clients) still searchable for AI and useful? +
      If the content is accessible in HTML and not blocked by robots.txt or noindex tags, then it can still be indexed and used by AI tools. However, hiding content purely from users while keeping it for AI is not recommended as it may impact trust and UX.
      How does AI manage PDFs on websites? We prioritize HTML content but our SMEs love PDFs +
      The large language models can read PDFs on your website but plain HTML text is easier and faster for it to read. Therefore, if the content is important get that into regular HTML code for the greatest chance of that content being index by AI tools.
      As a brand designer when working on websites for my clients would it be more important now for them to focus on AIO/AEO over SEO? +
      Not necessarily. The fundamentals of SEO will still have a large positive effect on AIO. Having said that you should ensure that your clients have a plan in terms of what kind of content people are looking for and then have a large road map on responding to that.
      Do you recommend any AI Search tracking tools? +
      We recommend SERanking: https://seranking.com/?ga=4344062&source=link
      Does AI draw from social media content or does it specifically need to be website content heavy? +
      Hey I will draw from website content and social media however it will prioritise website content is the primary source of information about a business. Social media content will play a secondary role in terms of information, reputation, recency etc.
      Can the schema code be added into a social media account +
      No, schema code cannot be added into a social media account because website websites like Facebook and Instagram do not allow external parties to alter the backend of their website properties - even if it is your Facebook page for example
      Should I create content pages or make more blog pages? Or doesn’t it matter which? +
      We would recommend prioritising content pages. However periodic blocks will also help especially in terms of recency. If a website is seem to be have altered recently than the AI tools and search engines will understand that this website is more active than say a website which has not been touched in a year. There will be a reward in terms of mentions in AI for this and in terms of rankings in Google for this.
      What about using video to add content to your website to improve findability ie. youtube +
      Video content is a great way to share large sways of information about your product or service. Just make sure that transcriptions are turned on such that the AI tools can find the wording that you've spoken about. Transcriptions will surface as HTML text which is the ideal format for large language models to grab data. Video content however is harder for them to scrape.
      When writing website content for a client, do you consider the SEO/AIO key words from the get go? +
      When writing website content for a client we first of all look at various tools to understand what kind of demand there is for the various topics. From there we will prioritise high volume queries which are also related to priority products or services for the client. That will create a roadmap on the content which will provide the greatest benefit to the end client.
      What challenges do you see for a business that has products that people can buy from lots of vendors? +
      If you're selling the same products being sold by other vendors than you need to find a way to stand out. Their a number of ways to build out the content such that your website page is preferable for the AI tools to search. For example elements like reviews, product information, FAQs, photos, videos, meet the team, awards one, fact sheets, tables, etc. The more detailed the product page is the higher the chances that your product will be mentioned in the AI overview answers.

      Google Reviews

      But Don’t Just Listen To Us - Check Out Our Reviews Here

      belinda sullivan profile picture
      belinda sullivan
      05:04 11 Mar 26
      The team at search rescue are amazing. Brilliant customer service and a company you can trust. We have had a record month and Search Rescue has helped us achieve that.
      Gimme Store profile picture
      Gimme Store
      00:22 11 Mar 26
      The SR team are so professional and efficient. The communication is great and suggestions for optimising always well explained. Very grateful for the team helping us find our way in Google
      Ellie Borgelt profile picture
      Ellie Borgelt
      06:18 18 Feb 26
      I’ve been working with Ben and the team at Search rescue for a few years, and thanks to their services, my business is thriving.
      Ben is always checking in and I get sent monthly reports to track the progress and even a video with an explanation of the results.
      Very happy with the service so far!
      Andrew M profile picture
      Andrew M
      01:26 17 Feb 26
      It has been great working with Renee at Search Rescue. We had a measurable improvement in both our SEO and Google Ads and Renee is very attentive to our communications. Highly recommend.
      Robert Lee Lewes profile picture
      Robert Lee Lewes
      01:20 17 Feb 26
      I highly recommend Renee and the SR team! We noticed a measurable increase in MEANINGFUL leads in 1-2 months. Absolute top-level communications and service, on top of delivering a great product
      Michael Ciesla profile picture
      Michael Ciesla
      00:22 21 Nov 25
      We have been collaborating closely with Search Rescue on utilising AI within digital marketing. We have had some great wins to date with many more ahead of us.
      Jeremy H profile picture
      Jeremy H
      07:15 18 Nov 25
      I have direct experience with this company's services. Based on that experience, I understand that they are using bots to spam website contact forms with unsolicited material, which in my view is spam. Based on these extremely unethical activities I would not recommend engaging this company.
      Craig Work profile picture
      Craig Work
      00:47 03 Sep 25
      Massive thank you to Ben and his team for their input and hard work behind the scenes. We’re already seeing a boost in positive traffic to our website, with several new leads generated as a direct result. I’d highly recommend reaching out to Ben at Search Rescue if you’re looking to take your business and branding to the next level. Atmos Medical looks forward to partnering with you again in the future.
      Meiron Lees profile picture
      Meiron Lees
      05:26 20 Jun 25
      Highly recommend Ben and Amir.
      Great expertise and the regular updates are extremely valuable to track progression.
      Ben McDonald profile picture
      Ben McDonald
      03:54 11 Jun 25
      After working with Manuel we were able to bring our website up the rankings substantially within a few months. Good work, much appreciated.
      Lisa Costa Bir profile picture
      Lisa Costa Bir
      09:48 10 Jun 25
      Thank you Manuel and the team at Search Rescue. In 4 months of doing our SEO, our rankings on google have steadily improved. Most of all, Manuel you generally care and I appreciate how quick you are to implement changes and are open to discussing different strategies. I've used other agencies before, and the level of service you give, doesn't compare. So happy & highly recommend.
      Lotte Sibbald profile picture
      Lotte Sibbald
      05:01 10 Jun 25
      Great and professional service!
      Jaryd Misios profile picture
      Jaryd Misios
      08:14 07 Jun 25
      Marketing eSafety Supplies profile picture
      Marketing eSafety Supplies
      03:07 06 Jun 25
      Since working with Joe and the team our numbers across the board have SIGNIFICANTLY increased. We've been loving their proactive approach to solving problems and extracting every opportunity there is for our online presence. Joe is very easy to work with and I feel like he wants the best for our business, as if he's a part of our team. Thank you!
      Jaimi-Lea Nascimento profile picture
      Jaimi-Lea Nascimento
      23:17 14 May 25
      Search Rescue are incredibly good at what they do. They have their finger on the pulse and their regular communications make customers feel valued (not to mention, my clients results have dramatically improved!)
      Renee Tanner profile picture
      Renee Tanner
      03:55 14 May 25
      The team at Search Rescue are incredible. They were able to discover all the hidden things we needed to optimise and update to make our business run so smoothly. They are constantly updating the backend and always making sure we have best possible practices running. I feel like we have a team of 30 people working on our business at all times! Highly highly recommend.
      Omar Flaifel profile picture
      Omar Flaifel
      02:54 12 May 25
      Thomas Staunton profile picture
      Thomas Staunton
      01:09 19 Mar 25
      Joe and the team at SearchRescue are a pleasure to work with and have supported us across full SEO design and implementation…
      Marnie Douglas
      Marnie Douglas

      CEO & Founder of
      Ergoworks Consulting

      quote

      Our revenue has grown 45% on the back of Search Rescue’s SEO & Google Ads service. Our SEO keyword rankings have soared and we have gained 27 new clients from this digital marketing who are now ongoing accounts with Ergoworks.

      quote
      Marnie Douglas
      Gregor Salvin

      General Manager
      Volleyball Shop

      quote

      We started using Search Rescue for our SEO in November 2020. In just 3 months we gained 5 new high traffic keywords into the top 3 positions and a further 9 high traffic keywords on to the first page. Additionally we had 7 brand new high traffic keywords indexed.

      quote
      Marnie Douglas
      Dan Cusack

      Director
      Revive Landscapes

      quote

      We found it pretty overwhelming trying to find our way in SEO and Google Ads. We get approached all the time by agencies promising a million things. We were recommended Search Rescue from a colleague and once the digital marketing started, the results were too good.

      quote
      Greg Inglis
      Greg Inglis

      Co-founder
      Picaluna

      quote

      I think it's just a really personal service. It doesn't feel like I'm just another customer and it's a bit of set and forget. I have constant engagement with Joe, my account manager. He's always alerting me to the fact if we have a slowdown in our data, then he's always contacted me. So I think it's just that personal touch and I feel loved.

      quote

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