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Ecommerce Marketing

The primary metric you should be looking at in your own marketing, or asking of your agency for is return on ad spend (ROAS). ROAS is how many dollars of revenue you get from 1 dollar invested. Google offers strategies like maximum conversion value at a target ROAS or just maximise conversion value. Based on the revenue and ROAS signals of your Google shopping campaign /s, both Google and your agency will automatically and manually make adjustments to various bids maximise your revenue and ROAS.

These big strategies are not just restricted to shopping campaigns, they can also be applied to search campaigns. When customers run ecommerce campaigns at Search Rescue, they usually come with a large number of website products. Presently we are finding great results with dynamic search ads where Google writes the ads, keywords and selects the landing pages for the campaign then optimises on the resulting outcome.

Facebook Marketing

Obviously Facebook marketing is extremely powerful and depending on the product you’re selling, can significantly outperform Google ads for ecommerce. Our general rule of thumb on which verticals perform in Facebook is where the products are interesting, thought-provoking and / or enticing. With all push marketing like Facebook Ads, billboard ads, TV ads etc your ad creative needs to be punchy. You are competing in a saturated market place and trying to capture people’s interest as they scroll through their feeds. The message needs to be strong enough to make people STOP and look at your ad.

For Facebook marketing, in addition to the ad creatives, the audiences must be carefully selected and here at Search Rescue we have 10+ years of experience in building and optimising great audiences to gain the best revenue and ROAS from your ecommerce campaign. In addition to general remarketing, interest targeting, lookalike audiences etc, ecommerce at Facebook works well from specific audiences like shopping cart abandoners, loyalty shoppers, upsell audiences, seasonal audiences etc. The smart audience options are almost endless.

eCommerce Marketing

We love running Google Ads for e-commerce brands. We have a growing list of accounts that started on meager Google Ads budgets and have ramped to monthly spend of five to 6 figures!.

eCommerce means Performance Max, Smart Shopping or Standard Shopping depending on your unique circumstances, products and services. There is a lot of discussion about Google Ads Performance Max and our founder has addressed that in this article – PMax pros and cons.

For more detail on how we have done it, check out this podcast video on Google Ads for eCommerce businesses.

Watch: Mastering eCommerce Marketing with Ben Guthridgea

Book a free discovery call: 1300 132 970

A Message from Our Founder

Back in 2016 Search Rescue was created to run Google Ads and we have now grown to manage over $10m of annual spend. Our clients trust us! Just last year we made our clients close to $45 million dollars in eCommerce, brought in almost 800,000 leads from just over 5 million ad clicks! We are forensic in our Google Ads management with no stone left unturned in lowering cost per lead or raising the return on ad spend.

Check our 160 reviews of which at least half will be Google Ads reviews.

Our Team

The People Behind the Vision

We’re a small, high-performance team led by seasoned digital marketers, analysts, and creatives. No offshore support. No ticketing queues. You’ll know exactly who’s managing your campaigns.

Ben Guthridge

Director

Stewart Webb

Sales Partner

Renee Mandelson

Operations Manager

Amir Neta

Sales Manager

Manuel Baez

Sales Manager

Doug Switzer

Sales Partner

Cecile H

Sales Manager

Wayne Yates

Sales Partner

Get Audit

Request Your Free Audit

We’ll run a complete audit and give you real advice. No sales talk. Just honest insights.

    Our Growth

    Ecommerce Digital Marketing Agency

    From ASX listed companies, to franchise marketing, to SMBs and everything in between

    From Shopify drop-shipping eCommerce brands chasing online orders to tradies chasing phone calls and everything in between

    From white collar campaigns for lawyers & finance to automotive, home improvements, education, liquor, adult services and everything in between

    Scaling with Google Ads for eCommerce

    A lot of our clients ask about increasing their budgets. How much should they increase by? Should they trust Google’s recommendations? Where is the point of diminishing return?

    Our founder Ben Guthridge has addressed this in this video

    As you will find out, a few client side factors come into play here name like net profit margin and repeat order value

    To book your free discovery call us on 1300 132 970

    Our Team

    The People Behind the Vision

    We have a team of experienced digital marketers ready to achieve record Google Ads results
    for your business.

    Our Achivements

    Digital Marketing Accomplishments

    Counter Section
    0
    Years Experience
    Significant Agency Experience Means You Get The Best Advice Based On Proven Track Record Of High Performance Campaigns
    0
    Campaigns Built
    Extensive Experience In Architecting The Most Efficient And Lucrative Campaigns.
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    Happy Clients
    Our Testimonials Speak Volumes About Our Work

    Our Testimonials

    Check out these video reviews from more happy clients!

    Testimonial Slider
    David Hargreaves

    Radio Remote Control

    Greg Inglis

    Picaluna Funerals

    Andrew Hartingdon

    Affordable Office Furniture

    Our Process

    Trusted Workflows

    Our business is built on robust systems. All new Google Ads campaigns are set up with forensic level detail. This means that absolutely no stone is left unturned in building the perfect Google Ads campaign.

    Correct URL structure with the product name in the URL

    Correct URL structure with the product name in the URL

    Correct URL structure with the product name in the URL

    Meticulous post-live checks

    Weekly and monthly performance client review meetings

    Recurring optimisations to improve ROI

    There is no set and forget like other agencies. We are constantly earning our fees by improving your Google Ads account.

    Location

    Visit Us

    We’re proudly based in Bondi Junction, Sydney, serving clients locally and across Australia.

    Search Rescue

    Suite 8, 79 Oxford St, Bondi Junction NSW 2022

    Contact Us

    Let’s Get Started

    Ready to grow your business? Let’s chat.

      Our Blog

      Recent Blog Highlights

      Mastering E-commerce in 2024

      | Google Ads, Marketing Strategy, SEO | No Comments
      Ready to level up your e-commerce game? In this must-listen conversation, Ben shares his expert strategies for cutting through business overwhelm, boosting lead generation, and scaling success with his company,…

      AI in Digital Marketing

      | Artificial Intelligence, Digital Marketing, Google Ads, Marketing Strategy, PPC agency, SEO | No Comments
      We are getting more and more people asking a ton of questions about AI. Q. Won’t your job be obsolete soon with AI? Q. Should I just use AI to…

      Dominate the Aussie Market with Google Ads: A Targeted Guide for Local Businesses

      | Google Ads, SEO | No Comments
      Summary: This is a well-written and informative guide for Australian local businesses looking to leverage Google Ads. It effectively combines an understanding of the local digital landscape with actionable strategies…

      We have successful Google Ads campaigns on a myriad of industries from blue collar to white collar and every colour in between!!

      Some Industries We Work With

      Retail & ECommerce

      Retail & ECommerce

      Home

      Home

      Plumbing Services

      Plumbing Services

      Audiology & Medical

      Audiology & Medical

      Veterinary Services

      Veterinary Services

      Building Services

      Building Services And Supplies

      Elective Surgery

      Elective Surgery

      Flooring Companies

      Flooring Companies

      Automotive Industry

      Automotive Industry

      Waste & Rubbish Services

      Waste & Rubbish Services

      FAQ

      Frequently Asked Questions

      What should I look for in a Google Ads agency? −
      First and foremost check reviews. If they have helped other companies then that’s a great start. Then of course you want experienced Google Ads marketers who communicate well about the campaign. What we mean by this is discussing keywords, business focuses and desired conversions to name a few elements. Then you want clear reporting and transparency on work completed. Full guide here
      What SEO tactics actually work? +
      To start with, a website that helps the visitor. Then there is the technical SEO to ensure that the Google crawlers also like it and reward it. And the hardest part of all are the quality backlinks which tell Google that you have website ‘friends in high places’.
      Why Search Rescue vs a larger agency? +
      In big agencies, the swish sales team sell you the dream and then once you’ve signed you deal with Kevin…. Kevin wasn’t in the sales meeting, doesn’t know what was promised and has to try and deliver on all the promises from that sales person who needed to make target for that quarter. The people that sell you in run your campaigns and deal with you week to week. No offence Kevin, not your fault.

      Google Reviews

      But Don’t Just Listen To Us - Check Out Our Reviews Here

      Meiron Lees
      05:26 20 Jun 25
      Highly recommend Ben and Amir.
      Great expertise and the regular updates are extremely valuable to track progression.
      Ben McDonald
      03:54 11 Jun 25
      After working with Manuel we were able to bring our website up the rankings substantially within a few months. Good work, much appreciated.
      Lisa Costa Bir
      09:48 10 Jun 25
      Thank you Manuel and the team at Search Rescue. In 4 months of doing our SEO, our rankings on google have steadily improved. Most of all, Manuel you generally care and I appreciate how quick you are to implement changes and are open to discussing different strategies. I've used other agencies before, and the level of service you give, doesn't compare. So happy & highly recommend.
      Lotte Sibbald
      05:01 10 Jun 25
      Great and professional service!
      Jaryd Misios
      08:14 07 Jun 25
      Marketing eSafety Supplies
      03:07 06 Jun 25
      Since working with Joe and the team our numbers across the board have SIGNIFICANTLY increased. We've been loving their proactive approach to solving problems and extracting every opportunity there is for our online presence. Joe is very easy to work with and I feel like he wants the best for our business, as if he's a part of our team. Thank you!
      Jaimi-Lea Nascimento
      23:17 14 May 25
      Search Rescue are incredibly good at what they do. They have their finger on the pulse and their regular communications make customers feel valued (not to mention, my clients results have dramatically improved!)
      Renee Tanner
      03:55 14 May 25
      The team at Search Rescue are incredible. They were able to discover all the hidden things we needed to optimise and update to make our business run so smoothly. They are constantly updating the backend and always making sure we have best possible practices running. I feel like we have a team of 30 people working on our business at all times! Highly highly recommend.
      Omar Flaifel
      02:54 12 May 25
      Thomas Staunton
      01:09 19 Mar 25
      Joe and the team at SearchRescue are a pleasure to work with and have supported us across full SEO design and implementation…
      Testimonial Slider
      Marnie Douglas
      Marnie Douglas

      CEO & Founder of
      Ergo works Consulting

      quote

      Our revenue has grown 45% on the back of Search Rescue’s SEO & Google Ads service. Our SEO keyword rankings have soared and we have gained 27 new clients from this digital marketing who are now ongoing accounts with Ergoworks.

      quote
      Marnie Douglas
      Gregor Salvin

      General Manager
      Volleyball Shop

      quote

      We started using Search Rescue for our SEO in November 2020. In just 3 months we gained 5 new high traffic keywords into the top 3 positions and a further 9 high traffic keywords on to the first page. Additionally we had 7 brand new high traffic keywords indexed.

      quote
      Marnie Douglas
      Dan Cusack

      Director
      Revive Lanscapes

      quote

      We found it pretty overwhelming trying to find our way in SEO and Google Ads. We get approached all the time by agencies promising a million things. We were recommended Search Rescue from a colleague and once the digital marketing started, the results were too good.

      quote

      Let’s Get Started

      Ready to grow your business? Let's chat.

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