We love running digital marketing for landscape supplies companies — it just works. There is a stack of traffic out there, competition levels are not too high, people tend to shop locally and the cost to run effective marketing in this vertical is very low.
Digital marketing for landscape supplies has one unique factor that shapes every strategy: the business will either be selling business to business (for example supplying gardeners, landscapers and builders) or direct to the consumer (homeowners buying a bag of soil for a weekend project). Picking up a new gardener as a repeat trade customer produces a much higher long-term value than a one-off homeowner, yet the volume of homeowner demand is understandably much larger. A good marketing strategy needs to respect both sides of that equation.
