The 8 Pillars of SEO

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Search Engine Optimisation (SEO) Is a Complex Beast but Here at Search Rescue, We Have Condensed It Down to 8 Pillars That Help Our Clients Understand the Key Elements and How We Work on These. We Hope You Will Find This Useful Whether You Need SEO in Sydney or Throughout the Globe!

Note the Below Elements Apply to All Pages on Your Website So When Analysing the Below Make Sure You Action the Below on the Home Page (Most Important SEO Page) and the Main Subpages.

01 Content


If You Are Selling Big Blue Widgets Then Make Sure You Say This. It Sounds Obvious but We Often See Websites That Focus on Beautiful Pictures but Forget to Mention Their Big Blue Widgets!

02 Architecture


Meta Information Including Urls, Page Titles, Meta Descriptions, Heading Tags and Alt Tags Are a Really Fast Way to Tell the Google Crawlers What You Want That Page to Rank For. Ideally, Mention Your Big Blue Widgets in These Fields Where Possible.

03 Site speed


More Recently the Search Engines Like Google Penalize You for Slow Load Time as It’s a Bad Experience for Their Users.

04 Blogging


By Posting Frequent Blogs on Your Site You Are (a) Provide Fresh Interesting Content to Your Visitors / Answer Common Questions (2) Showing Google That Your Website Is Fresh. Remember, If You Have the Right Blog Topics Sometimes Your Blog Pages Can Be Your Top-Visited Pages If the Topics Have Lots of Traffic Behind Them and Low Competition.

05 Social signals


Make Sure Your Social Buttons Are Present on the Website and You’re Posting in Your Socials Often.

06 Backlinking


Arguably the Most Complex and Difficult Part of SEO. When All of the Above 5 (Simpler) SEO Pillars Are Actioned It’s Imperative to Place Content Backlinking to Your Site on Other High Authority Sites. This Can Be Very Time-Consuming and Arduous to Do and the Reason Lots of Companies Outsource Their SEO to Experts Like Us!

07 Google My Business (GMB)


If You Have a Location Where You Service Your Clients, You Need to Claim and Complete All Information of the Gmb Page. Furthermore, by Getting Positive Reviews From Happy Clients, This Will Increase the Rankings of This Page.

08 AIO


Arguably the Most Complex and Difficult Part of SEO. When All of the Above 5 (Simpler) SEO Pillars Are Actioned It’s Imperative to Place Content Backlinking to Your Site on Other High Authority Sites. This Can Be Very Time-Consuming and Arduous to Do and the Reason Lots of Companies Outsource Their SEO to Experts Like Us!

faq'S

Frequently Asked Questions

What should I look for in a Google Ads agency?

First and foremost check reviews. If they have helped other companies then that’s a great start. Then of course you want experienced Google Ads marketers who communicate well about the campaign. What we mean by this is discussing keywords, business focuses and desired conversions to name a few elements. Then you want clear reporting and transparency on work completed. Full guide here

In big agencies, the swish sales team sell you the dream and then once you’ve signed you deal with Kevin…. Kevin wasn’t in the sales meeting, doesn’t know what was promised and has to try and deliver on all the promises from that sales person who needed to make target for that quarter. The people that sell you in run your campaigns and deal with you week to week. No offence Kevin, not your fault.

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F1/9-13 Bronte Rd, Bondi Junction, NSW 2022, Australia.

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