At Search Rescue, we love working with skip bin companies. We have significant experience in managing these campaigns, and what we love about them is that they are very linear. What do we mean by that? It is that the cost per lead is reasonably similar across the board because it is a relatively mundane service. It also means if you increase or decrease your budget, the number of leads changes proportionately to your budget change.
To give some greater context, the skip bin industry is closely linked to building activity. When there is more construction going on, there is a higher need for skip bins. This construction can be new home builds, but it equally can be renovations, including kitchen or bathroom renovations. Therefore, digital marketing for skip bins is pegged to how the building industry is performing.
