The IT industry is quite unlike many other industries we deal with. The sheer variety of offerings here is extremely large. First of all, the difference between hardware and software is vast, and even within software-related services there is a great breadth of offerings such as networking, support, software development, security, Software as a Service (SaaS) and many other service consulting needs.
Given that the transaction value for many IT services can be quite high, this results in a high cost per click — many companies are trying to turn these enquiries into high-ticket sales. As a result, it is very important to have an extremely efficient Google Ads campaign. What do we mean by that? It means ensuring all your ducks are in a row for every click. First of all, you only want to incur clicks for queries directly related to what you offer. Then that click needs to go through to a page which addresses the query completely. In addition, traffic needs to be coming from the right geographical area — however, IT services can generally be performed anywhere in the country.
With regards to IT computer support, we have had great luck with geographical pages — for example “IT services Parramatta” — because for a business in Parramatta there is a perception that a supplier has local support and a presence in the area, meaning they can likely provide more dedicated help.
Topic authority is extremely important in digital marketing for IT services. What we mean by that is your business needs to be THE authority on that topic and showcase this through content, reviews, videos, brands you work with, etc. A click going to the page needs to be fully reassured that you are the expert, and the contents of the page should reinforce this. The psychological Gestalt theory is simplified to the phrase “more is more.” How this applies to IT services and digital marketing is that having dedicated pages for all of your various products and services will give you a better chance of success with search engine optimisation for IT services.
Data from Search Engine Rankings showing SEO data related to this keyword and vertical
As we look to the future, we cannot ignore the rise of large language models like ChatGPT, Gemini and Claude. How these relate to IT services is that prospective clients will increasingly ask these tools for recommendations and explanations relating to hardware, software, security, networking and support. It is therefore imperative that IT businesses have a comprehensive website that addresses all of these matters — covering every product and service in detail, reinforcing topic authority, and answering the questions people are likely to ask during their research phase.
CEO & Founder of
Ergoworks Consulting
Our revenue has grown 45% on the back of Search Rescue’s SEO & Google Ads service. Our SEO keyword rankings have soared and we have gained 27 new clients from this digital marketing who are now ongoing accounts with Ergoworks.
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Volleyball Shop
We started using Search Rescue for our SEO in November 2020. In just 3 months we gained 5 new high traffic keywords into the top 3 positions and a further 9 high traffic keywords on to the first page. Additionally we had 7 brand new high traffic keywords indexed.
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Revive Landscapes
We found it pretty overwhelming trying to find our way in SEO and Google Ads. We get approached all the time by agencies promising a million things. We were recommended Search Rescue from a colleague and once the digital marketing started, the results were too good.
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Picaluna
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