Get found in ChatGPT, Gemini & Google AI Overviews
Sydney’s AI Optimisation (AIO) specialists. We help businesses get cited, recommended and featured inside AI-generated answers — no lock-in contracts, no fluff.
Free AIO Audit
See what exactly we’d fix. No obligation.
Response within 1 business day.
TRUSTED BY LEADING BRANDS
last year
for clients
managed
Google reviews
AIO AI Optimisation
Why Invest in Chat GPT, Gemini, Claude?
Reasons to be found in LLMs
- Reasons to be found in LLMs
- Massive growth in usage
- Usage as a ‘personal assistant’
- Incredible research & comparison tool
- Prepare for a decline / replacement of search engines
- Early adopters benefit more
Pro Tip: AIO is sold as an add-on to our SEO product, maximizing visibility across both traditional and AI search.
Now Powered by AI
Everything you need to grow, under one roof
Content, technical foundations and authority all built to get your business found and cited by AI.
01
AI-Friendly Content
Listicles, comparisons, deal breakers and conditional questions written the way LLMs read them.
02
Product & Service Pages
Fleshed-out, thorough pages so AI has real substance to cite and recommend.
03
FAQs
Direct answers to real questions the format AI tools reward most.
04
Schema Markup
Structured data that helps LLMs categorise and trust your content.
05
Speed & Architecture
Fast, well-structured sites are easier for AI crawlers to access and serve.
06
Backlinking
Higher domain authority increases the odds AI tools serve your content.
SEE IT IN ACTION
AI Overviews are already deciding who gets found
This is a real Google AI Overview generated for “AI Optimisation Sydney” an AI-written summary that recommends specific businesses instead of just linking to search results. Businesses that optimise for AI search improve their odds of being cited, recommended and featured inside these AI-generated answers.
CASE STUDY
First Class Slate Roofing
136+
Mentions, last 30 days
135+
Links cited, last 30 days
↑
Increased website traffic & leads
REPORTING
Metrics reported on
Content, technical foundations and authority all built to get your business found and cited by AI.
01
Mentions
Comprehensive tracking across global AI channels.
02
Link Presence
Authority mapping and backlink visibility.
03
Average Position
Real-time search engine ranking performance.
04
AIO Traffic
Traffic insights generated by AI Overview.
05
All Website Data
Sessions, conversions and revenue including eCommerce.
06
Prompt Data
Volume, traffic, type and snippet info.
Now Powered by AI
Decades of digital marketing experience now
SUPERCHARGED by AI
Smarter Campaigns. Faster Results.
Results | Trust | Transparency
Unlike many AI optimisation agencies, we believe in complete transparency. You’ll know how we’re helping your business improve its visibility across AI platforms like ChatGPT, Gemini and Perplexity, from content improvements to building authority and trust. We track progress, explain our approach and focus on strategies that help AI platforms understand and recommend your business.
- No empty promises
- No smoke and mirrors
- We build AI visibility strategies that work
our Team
The People Behind the Vision
We’re a small, high-performance team led by seasoned digital marketers, analysts, and creatives.
No offshore support. No ticketing queues. You’ll know exactly who’s managing your campaigns.
TRUSTED BY LEADING BRANDS
SEO Accomplishments
Significant Agency Experience Means You Get The Best Advice Based On Proven Track Record Of High Performance Campaigns
Extensive Experience In Architecting The Most Efficient And Lucrative Campaigns.
Our Testimonials Speak Volumes About Our Work
Video testimonials
Hear it from our clients
You'll never feel forgotten we treat your business like our own.
our process
Built-in workflows that just work
Our detailed SEO setup process means that absolutely no stone is left unturned in building the perfect SEO campaign.
01
Onboarding
Dedicated onboarding and launch plan.
02
Tracking setup
Pixel, GA4, Tag Manager and conversion setup.
03
Launch
Campaigns built, checked and set live.
04
Reviews
Weekly and monthly performance reviews.
05
Optimise & support
Recurring optimisations and complete post-live support.
Industries We Work With
Some Industries We Work With
Testimonials
Don't just listen to us
You'll never feel forgotten we treat your business like our own.
Greg Inglis
Co-founder Picaluna
I think it's just a really personal service. It doesn't feel like I'm just another customer and it's a bit of set and forget. I have constant engagement with Joe, my account manager. He's always alerting me to the fact if we have a slowdown in our data, then he's always contacted me. So I think it's just that personal touch and I feel loved.
Dan Cusack
Director Revive Landscapes
We found it pretty overwhelming trying to find our way in SEO and Google Ads. We get approached all the time by agencies promising a million things. We were recommended Search Rescue from a colleague and once the digital marketing started, the results were too good.
Gregor Salvin
General Manager Volleyball Shop
We started using Search Rescue for our SEO in November 2020. In just 3 months we gained 5 new high traffic keywords into the top 3 positions and a further 9 high traffic keywords on to the first page. Additionally we had 7 brand new high traffic keywords indexed.
Marnie Douglas
CEO & Founder of Ergoworks Consulting
Our revenue has grown 45% on the back of Search Rescue’s SEO & Google Ads service. Our SEO keyword rankings have soared and we have gained 27 new clients from this digital marketing who are now ongoing accounts with Ergoworks.
faq'S
Frequently Asked Questions
What is AI Optimisation (AIO)?
AI optimisation is the work of making your business visible, accurate and quotable in AI answers, such as ChatGPT, Google AI Overviews, Gemini, Claude, Copilot and Perplexity. It combines content, technical SEO, authority building and monitoring so AI tools mention your brand and link to your site.
What do AEO, GEO and LLMO mean, and are they different from AIO?
AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation) and LLMO (Large Language Model Optimisation) describe largely the same goal from different angles. At Search Rescue, AIO is the umbrella term covering all of them, applied to Sydney and Australian businesses.
How is AI Optimisation different from traditional SEO?
SEO aims to rank pages in a list of links. AIO aims to get your brand named and cited inside a written answer. They share foundations such as quality content, site speed and authority, which is why AIO works best as an add-on to a healthy SEO programme.
Do I still need SEO if I invest in AIO?
Yes. Google still drives most search traffic, and AI tools often draw on pages that already rank and earn links. Strong SEO raises your chances of being cited, and AIO adds the formats and signals AI systems prefer.
Why does my business need to appear in ChatGPT, Gemini and Claude?
More people now use AI assistants to research, compare and shortlist suppliers before contacting them. If your business is missing from those answers, you may never reach the shortlist. Early adopters also tend to build authority sooner than competitors.
Which AI platforms does AI Optimisation cover?
We optimise for ChatGPT, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot, Meta AI and Perplexity. Each pulls from different sources, so we track and adjust for each one rather than treating them as a single channel.
How do AI tools decide which businesses to recommend?
AI tools combine what they learned in training with live web sources. They favour content that is clear, accurate, well structured and backed by trusted sources, plus consistent business details across the web. No one can see the exact formula, so practitioners test and measure.
What is Google AI Overview, and how do I get included?
AI Overview is the AI-written summary at the top of many Google results. Publishing direct answers to real questions, using schema, maintaining fast pages, and earning authority are what being included means, so that Google chooses your page as a source.
Is AI search going to replace Google?
Nobody knows for certain. AI assistants are growing quickly and changing how people research, while Google is building AI into its own results. Preparing for both is lower risk than betting on one.
What is an AI citation versus an AI mention?
A mention means the AI names your brand in its answer. A citation, on the other hand, links to your page as a source. Mentions build awareness, and citations send traffic, so we report both.
Does AIO work for every type of business?
It works best where people ask research-style questions before buying, such as services, healthcare, trades, legal, professional services and considered retail purchases. Low-consideration, impulse purchases see less benefit. A free audit shows how often AI is already asked about your category.
What types of questions do customers ask AI tools?
Common patterns are recommendations (“best skip bin company in Sydney”), comparisons (“X vs Y”), deal breakers (“what should I avoid when choosing a plumber”) and conditional questions (“which flooring suits a rental”). We build content that answers each pattern.
What does Search Rescue's AI Optimisation service include?
It includes AI visibility research, content built for AI answers (FAQs, comparisons, listicles, service pages), schema markup, site speed and architecture improvements, authority and backlink work, and regular reporting on mentions, links and AI-driven traffic.
How does the AIO process work?
There are three phases. Research covers keywords, competitors and current AI visibility. Implementation rolls out content and technical changes using a hybrid human and AI workflow. Optimisation repeats checks and refines what earns mentions.
What happens during the research phase?
We test the prompts your customers are likely to ask across AI platforms, record who is mentioned and cited, and review keywords, competitors, your current content and technical health. The output is a baseline and a priority list.
What kind of content is best for AI visibility?
Content that is useful, thorough, accurate, original and written in clear, concise language. Formats that perform well include FAQs, comparison pages, listicles, deal-breaker guides, service pages, blogs and video with transcripts.
Will you use AI to write my content?
We use AI to speed up research and drafting, and people review, fact-check, and edit everything for accuracy, tone, and originality. Unedited AI text rarely earns trust, so every piece passes human checks before publishing.
Do I need a new website to benefit from AIO?
Usually not. Most gains come from improving existing pages, adding missing content and resolving technical issues. A rebuild is worth considering only if the site is too slow, poorly structured or cannot support schema and fresh content.
Does my website platform matter (WordPress, Shopify, Wix)?
All three can work. What matters is that you can edit titles, headings, schema and page speed and publish new content easily. We will tell you in the audit if your platform is holding results back.
What is schema markup, and why does it matter for AI?
Schema is structured code that labels what a page contains, such as a business, service, FAQ or review. It helps search engines and AI systems understand and categorise your content accurately, which supports citations.
Why does site speed affect AI visibility?
AI crawlers and search engines favour pages that they can access quickly and reliably. Slow or broken pages risk being skipped, so speed and clean architecture help your content get read and served.
Do backlinks matter for AI search?
Yes. Stronger domain authority from reputable links increases the chance AI tools treat your content as trustworthy. We focus on relevant, quality links and brand mentions, not volume.
Do I need FAQs and blogs on my website?
Both help, for different reasons. FAQs give short, quotable answers to specific questions, while blogs build depth and topical authority. We plan a mix based on the questions your customers actually ask.
Can AI read PDFs, images and videos on my site?
Some tools can read PDFs, but web pages are easier to process and cite. Add descriptive alt text to images and publish video transcripts so the information is available as text.
Do Bing Places, Google Business Profile and directories help?
Yes. Consistent business details across Google Business Profile, Bing Places and reputable directories help AI tools confirm who you are and where you operate, especially for local searches. Bing data also feeds some AI assistants.
Does social media activity affect AI visibility?
Indirectly. Active profiles, reviews and brand mentions on trusted platforms strengthen your overall authority and give AI tools more consistent information about your business. They do not replace strong website content.
Who will I work with?
You work with a dedicated Search Rescue team of SEO specialists and account managers, with directors involved in strategy. Clients regularly mention the constant, proactive communication.
How much does AI Optimisation cost in Sydney?
Common patterns are recommendations (“best skip bin company in Sydney”), comparisons (“X vs Y”), deal breakers (“what should I avoid when choosing a plumber”) and conditional questions (“which flooring suits a rental”). We build content that answers each pattern.
How much does AI Optimisation cost in Sydney?
Cost depends on your industry, competition, website size and how much content is needed, so we quote after a free audit rather than publishing a flat rate. AIO is offered as an add-on to an SEO plan, which keeps the added investment focused.
Is AIO sold as a standalone service or an SEO add-on?
It is offered as an add-on to SEO, because the content, technical health and authority that support search rankings also support AI citations. Talk to us if your situation is unusual.
Are there lock-in contracts?
[Confirm with Search Rescue before publishing: contract length and notice terms.]
What does the free audit include?
The free audit reviews how your site and brand currently appear in AI answers and search, flags technical and content gaps, and outlines the priority actions. There is no obligation to proceed. [Confirm exact inclusions before publishing.]
How long does it take to see results from AIO?
AI visibility can start to shift within weeks for some queries, while competitive topics usually take several months of consistent work. Timing depends on your starting authority, content, competition and how often AI tools refresh their sources.
Can you guarantee my business will appear in ChatGPT or Google AI Overviews?
No reputable provider can. AI systems are not controlled by any agency, and their answers change. We can improve the signals that make citation more likely, test regularly and report honestly on what changes.
How do you measure AIO success?
We report on brand mentions, link presence (citations), average position, AI Overview traffic, prompt data (volume, type and snippet), and overall website data, including sessions, conversions and eCommerce revenue.
How do you track mentions across AI platforms?
We monitor a set of prompts relevant to your business across major AI platforms on a regular schedule and record whether you are mentioned or cited, where, and against which competitors.
Can you show results from a real client?
Yes. For First Class Slate Roofing, the page reports 136+ brand mentions and 135+ links cited in AI answers over 30 days, alongside higher website traffic and leads. Results vary by business and market.
Will AI traffic show up in Google Analytics?
Partly. Some AI visits appear as referral traffic from sources such as chatgpt.com or perplexity.ai, and some arrive without a clear source. We set up tracking to identify what we can and estimate the rest.
How do I know AI answers about my business are accurate?
We check what AI tools say about your business, flag errors such as wrong services, locations or hours, and fix the source content and listings that cause them. Regular re-checks catch new inaccuracies.
Can AIO help me generate leads, not just visibility?
Yes. When an AI answer recommends you, it puts you on the shortlist with intent already formed, and we track enquiries and conversions, not just mentions.
What can I do to start improving AI visibility before I hire anyone?
Answer real customer questions on your site in plain language, keep business details consistent across Google and Bing listings, collect reviews, and make sure pages load quickly. These basics help both SEO and AI visibility.
Why choose a Sydney AI Optimisation agency?
A local team understands Sydney suburbs, search behaviour and competitors, and can meet you in person. Search Rescue is based in Bondi Junction and works with businesses across Sydney and other Australian cities.
Can AI tools recommend my business for "near me" and suburb searches?
Yes, when your location signals are clear. Suburb and service pages, a complete Google Business Profile, consistent listings, local reviews and local schema all help AI tools match you to nearby searches.
Which industries do you have experience with?
We have worked with clients in elective surgery, flooring, automotive, veterinary, waste management, audiology, building services, plumbing, home improvements, retail and eCommerce, landscape supplies, legal, IT services, skip bins, kitchen renovations and childcare.
Can AIO work for medical, legal and other regulated businesses?
Yes, with care. Accurate, reviewed content matters even more in regulated fields, and advertising rules (AHPRA for health practitioners, legal profession rules for law firms) still apply. We work within your compliance requirements and your sign-off process.
Does AIO help eCommerce stores?
Yes. Clear product information, comparison content, structured product data and reviews help AI shopping and research answers feature your products. We track AI-driven sessions, conversions and revenue.
Is AIO worth it for a small business?
Often yes, because AI answers give smaller businesses a chance to be recommended on merit, not only ad budget. The best starting point is usually a focused plan covering your core services and top customer questions.
Can AIO work alongside Google Ads?
Yes. Ads capture demand now, while AIO builds long-term visibility in organic and AI answers. Ad landing page improvements often help both, and search data from each can inform the other.
Do you offer AIO for multi-location businesses?
Yes. Each location needs its own page, listing and reviews with consistent details, and we monitor AI answers for each area separately.
How is Search Rescue different from larger agencies?
You get direct access to experienced specialists and directors, proactive communication and transparent reporting, rather than passing between layers of account staff.
What should I look for when choosing an AI SEO agency?
Look for clear reporting on mentions and citations, honest expectations with no guarantees, human review of content, proven client results, a stable SEO foundation and willingness to explain what they are doing.
Is AI Optimisation safe for my existing Google rankings?
Yes, when done properly. The work centres on better content, clearer structure and stronger authority, all of which support SEO. We avoid tactics that breach search engine guidelines, such as hidden text or mass-produced AI pages.
Can AI give wrong or outdated information about my business?
Yes. AI tools sometimes repeat old or incorrect details. Keeping your website, Google Business Profile and directory listings accurate and current reduces errors, and we re-check AI answers regularly.
Can I stop AI tools using my content?
In part. You can limit some AI crawlers through your robots.txt file, but blocking them also reduces your chance of being cited. We help you weigh that trade-off, particularly for paywalled or sensitive content.
How do you keep content original and avoid duplication?
Every page is written for your business with your real expertise, reviewed by a person and checked for overlap. Original, specific content is more likely to be cited than rephrased copies of what already exists.
How do you validate that a change actually worked?
We record a baseline, make a limited set of changes, then compare mentions, citations, rankings and traffic over time. Because AI answers vary, we test repeatedly rather than relying on a single check.
Will you need access to my website and analytics?
Typically we need access to your CMS, Google Analytics and Google Search Console so we can implement changes and measure results. Access levels are agreed upon up front and can be revoked at any time.
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Request your free audit
We'll review your SEO or ad account and show you exactly what we'd change before you spend a cent.
- No lock-in contracts
- Response within 1 business day
- You keep full access to your own accounts
Search Rescue | Bondi Junction
F1/9-13 Bronte Rd, Bondi Junction, NSW 2022, Australia.
