Microsoft (Bing) Ads Agency Sydney
Reach the customers your competitors are missing. We manage Microsoft Advertising (Bing Ads) campaigns that bring in extra clicks, calls and sales, often at a lower cost per click than Google.
Free Microsoft (Bing) Ads Audit
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TRUSTED BY LEADING BRANDS
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What is MICROSOFT (Bing) Ads
Bing Ads is now called Microsoft Advertising. It’s a pay-per-click platform that puts your business in front of people searching on Bing and across Microsoft’s wider network, including Yahoo and Microsoft products such as Edge and Outlook.
It works much like Google Ads. You choose the keywords you want to appear for, set your budget and write your ads. You only pay when someone clicks.
The difference is who you reach and how much it costs. Fewer advertisers compete on Bing, so you can often get in front of valuable customers for less. Many people who use Bing never open Google, so if you’re only on Google, you’re missing part of the market.
What we do for you
Everything you need for Microsoft (Bing Ads), managed by one team
Campaign Setup
We build your account from scratch, or import your best Google Ads campaigns and adapt them for Bing.
Keyword Research
We find the searches your customers actually use and filter out the ones that waste your budget.
Ad Copywriting
Clear, specific ads that earn the right clicks and attract enquiries worth following up.
Audience Targeting
We reach the right people by location, device, age, gender and more, including LinkedIn profile targeting for B2B.
Bid Management
We adjust bids daily so your budget goes where it performs best.
Conversion Tracking
We set up UET tags and conversion goals so you can see every call, form and sale.
Ongoing Optimisation
We test, refine and improve your campaigns every week, not just when something breaks.
Why advertise on Bing?
More reach, less Competition
01
Extra search reach
Reach people who search on Bing, Yahoo and across Microsoft's network, and who may never see your Google Ads.
02
Potentially lower costs
With fewer advertisers bidding, cost per click is often lower than on Google, so your budget can go further.
03
Precise targeting
Target by location, device, demographics and schedule, plus LinkedIn profile options such as company and industry for B2B campaigns.
04
A natural partner to Google Ads
Run both together to cover more of the market and make the most of your search budget.
05
Simple to start
Because campaigns can be imported from Google Ads, you can be live quickly without starting from scratch.
Why choose Search Rescue?
You’ll never be forgotten. We treat your business like our own.
Real expertise
Decades of digital marketing experience and years managing Google Ads, Meta Ads and eCommerce campaigns for brands across Australia.
Strategies built around you
We learn your business, margins and goals before we build anything, so your campaigns are tailored to you.
Transparent reporting
You get weekly and monthly reviews and full access to your own ad account. No smoke and mirrors.
Data-driven decisions
Every change is based on your conversion data, not guesswork.
No lock-in contracts
We earn your business every month through results.
A team you can reach
No offshore support and no ticketing queues. You’ll know exactly who manages your campaigns.
REAL CLIENT RESULTS
Microsoft (Bing) Ads alongside Google Ads: real side-by-side results
Two of our clients ran campaigns on both platforms at the same time. These are the exact figures each ad platform reported. Nothing is estimated.
Australian consumer brand: Performance Max on both platforms
Same campaign type on Google and Bing, so this is a like-for-like comparison.
31 Jul – 28 Oct 2026 · Currency: AUD · Performance Max
| Metric | Google Ads | Microsoft (Bing) Ads |
|---|---|---|
| Impressions | Google Ads 854,738 | Microsoft (Bing) Ads 44,514 |
| Clicks | Google Ads 8,271 | Microsoft (Bing) Ads 728 |
| Click-through rate (CTR) | Google Ads 0.97% | Microsoft (Bing) Ads 1.63% HIGHER |
| Average cost per click (CPC) | Google Ads $2.35 | Microsoft (Bing) Ads $1.20 LOWER |
| Ad spend | Google Ads $19,438.62 | Microsoft (Bing) Ads $871.66 |
| Conversions | Google Ads 553.75 | Microsoft (Bing) Ads 95 |
| Conversion rate | Google Ads 6.69% | Microsoft (Bing) Ads 13.05% HIGHER |
| Cost per conversion (CPL) | Google Ads $35.10 | Microsoft (Bing) Ads $9.18 LOWER |
| Conversion value | Google Ads $97,303.13 | Microsoft (Bing) Ads $3,676.70 |
$9.18 vs $35.10
Cost per conversion on Bing vs Google.
$1.20 vs $2.35
Average cost per click on Bing vs Google.
13.05% vs 6.69%
Conversion rate on Bing vs Google.
Australian sleep-health clinic & online store: Search + Performance Max
A larger account where Bing ran as a lower-cost add-on to Google.
31 Jul – 28 Oct 2026 · Currency: AUD · Search + Performance Max
| Metric | Google Ads | Microsoft (Bing) Ads |
|---|---|---|
| Impressions | Google Ads 5,292,256 | Microsoft (Bing) Ads 986,389 |
| Clicks | Google Ads 110,584 | Microsoft (Bing) Ads 12,489 |
| Click-through rate (CTR) | Google Ads 2.09% | Microsoft (Bing) Ads 1.27% |
| Average cost per click (CPC) | Google Ads $3.38 | Microsoft (Bing) Ads $1.89 LOWER |
| Ad spend | Google Ads $373,595.34 | Microsoft (Bing) Ads $23,662.41 |
| Conversions | Google Ads 6,999.89 | Microsoft (Bing) Ads 289 |
| Conversion rate | Google Ads 6.33% | Microsoft (Bing) Ads 2.31% |
| Cost per conversion (CPL) | Google Ads $53.37 | Microsoft (Bing) Ads $81.88 |
| Conversion value | Google Ads $2,081,395.14 | Microsoft (Bing) Ads $92,143.68 |
$1.89 vs $3.38
Average CPC on Bing vs Google. Each click cost less on Bing.
289 conversions
Extra conversions from Bing, on top of Google, for $23,662.41 in spend.
$92,143.68
Conversion value Microsoft Ads reported from those Bing campaigns
Source: Google Ads and Microsoft Advertising platform reporting, 31 Jul – 28 Oct 2026. All figures are as reported by each platform (each uses its own conversion attribution). Case study 2’s Google Ads totals also include a small Shopping campaign. Results vary by industry, budget and account setup.
Our process
From first audit to ongoing growth
01
Audit and strategy
We review your website, current ads and traffic, then recommend how Bing fits your goals and budget.
02
Onboarding
A dedicated onboarding meeting to understand your business, customers and targets.
03
Tracking setup
UET tag, conversion goals, Google Tag Manager and analytics, so every result is measured.
04
Build and launch
Campaigns built, checked and set live, with keywords, ads, audiences and bids ready to go.
05
Review and report
Weekly and monthly performance reviews in plain English.
06
Optimise and grow
Ongoing testing, bid adjustments and budget shifts to improve your return over time.
Google Ads vs Microsoft Ads
Which is right for your business? Often, both.
| Feature | Google Ads | Microsoft Advertising (Bing Ads) |
|---|---|---|
| Reach | Google Ads The largest search audience | Microsoft Advertising A smaller but valuable audience, including Bing, Yahoo and Microsoft products |
| Competition | Google Ads Higher, with more advertisers bidding | Microsoft Advertising Usually lower |
| Cost per click | Google Ads Often higher | Microsoft Advertising Often lower |
| Targeting | Google Ads Extensive audience and location options | Microsoft Advertising Strong options, plus LinkedIn profile targeting |
| Best for | Google Ads Maximum volume and visibility | Microsoft Advertising Extra reach at an efficient cost, and B2B or professional audiences |
When to use both: Google gives you the biggest audience, and Bing helps you reach people Google doesn’t, often at a lower cost. Because Bing campaigns can be imported from Google Ads, adding Bing is a low-effort way to grow your search results without starting over. We’ll tell you honestly whether Bing is worth it for your business, based on your website traffic and goals.
A Message from Our Founder
Back in 2016, Search Rescue was initially built as an Ads agency, and we have now grown to manage over $10m of annual spend. We have expanded our offering to SEO, Google Ads, Meta Ads, Bing Ads and much more. Our clients trust us! Just last year, we made our clients close to $45 million dollars in eCommerce and brought in almost 800,000 leads from just over 5 million ad clicks! We are forensic in our Ads management, with no stone left unturned in lowering cost per lead or raising the return on ad spend.
Check our 160 reviews of which at least half will be Google Ads reviews
Now Powered by AI
Decades of digital marketing experience now
SUPERCHARGED by AI
Smarter Campaigns. Faster Results.
Complete Transparency, Always
Unlike many Bing Ads agencies, we believe in complete transparency. You’ll have full access to your Microsoft Ads account, allowing you to review campaign performance, ad spend, change history and all key account metrics at any time. We believe clients should always have clear visibility into how their advertising budget is being managed and the work being carried out on their behalf.
- No set and forget service
- No smoke and mirrors
- We build digital campaigns that work.
Let’s Talk Growth
Do you love line graphs like we do? Then we’re on the same page.
Call it ‘hockey stick results’, call it a ‘skateboard quarter pipe’, call it what you will. We love success stories like the ones below, where we scale clients with razor-sharp campaign efficiency.
Microsoft Ads Results
Audience targeting
Microsoft Advertising (formerly Bing Ads) helps put your business in front of people actively searching for your products or services. Your ads can appear in Bing search results and across Microsoft’s search partner network, giving you access to potential customers beyond Google.
With a pay-per-click (PPC) model, you typically pay when someone clicks on your ad. The cost depends on factors such as your bid, competition and ad relevance.
At Search Rescue, we optimise your keywords, ad copy, bidding strategies and landing pages to help improve campaign performance and make your advertising budget work harder.
how it works
Three Things Decide Whether Bing Ads Works for You
Anyone can turn on a campaign. Getting a low cost per lead and a high return on ad spend comes down to how well these three elements are built and maintained.
Built to Last
Great Results Start With the Setup
As an experienced Bing Ads agency, Search Rescue takes pride in building campaigns on a solid foundation. It’s one of the reasons our clients stay with us long term.
We make sure every relevant conversion point is tracked, giving us the data needed to measure performance and optimise your campaigns. A thorough setup helps you get more from your advertising budget and improve results in the short, medium and long term.
If you're looking for a new Bing Ads agency, give us a call for a free, no-obligation account audit.
our Team
The People Behind the Vision
We’re a small, high-performance team led by seasoned digital marketers, analysts, and creatives.
You’ll know exactly who’s managing your campaigns.
TRUSTED BY LEADING BRANDS
Digital Marketing Accomplishments
Significant agency experience means you get the best advice, backed by a proven track record of high-performing campaigns.
Extensive experience in building efficient and profitable campaigns.
Our testimonials speak volumes about the quality of our work.
Video testimonials
Hear it from our clients
You’ll never feel forgotten. We treat your business like our own.
Testimonials
Don’t just listen to us
You'll never feel forgotten we treat your business like our own.
Greg Inglis
Co-founder Picaluna
I think it's just a really personal service. It doesn't feel like I'm just another customer and it's a bit of set and forget. I have constant engagement with Joe, my account manager. He's always alerting me to the fact if we have a slowdown in our data, then he's always contacted me. So I think it's just that personal touch and I feel loved.
Dan Cusack
Director Revive Landscapes
We found it pretty overwhelming trying to find our way in SEO and Google Ads. We get approached all the time by agencies promising a million things. We were recommended Search Rescue from a colleague and once the digital marketing started, the results were too good.
Gregor Salvin
General Manager Volleyball Shop
We started using Search Rescue for our SEO in November 2020. In just 3 months we gained 5 new high traffic keywords into the top 3 positions and a further 9 high traffic keywords on to the first page. Additionally we had 7 brand new high traffic keywords indexed.
Marnie Douglas
CEO & Founder of Ergoworks Consulting
Our revenue has grown 45% on the back of Search Rescue’s SEO & Google Ads service. Our SEO keyword rankings have soared and we have gained 27 new clients from this digital marketing who are now ongoing accounts with Ergoworks.
faq'S
Frequently Asked Questions
What is Bing Ads?
Bing Ads is the former name of Microsoft Advertising, a pay-per-click platform that shows your ads to people searching on Bing and across Microsoft’s network.
Is Bing Ads worth it if I'm already on Google Ads?
Often, yes. Bing reaches people who don’t use Google and usually has less competition. We check your existing Bing traffic first, so you only invest where it makes sense.
Do you manage Bing Ads and Google Ads together?
Yes. One team managing both means shared learnings, consistent tracking and budgets that go where they perform best.
What results can I expect?
Results depend on your industry, budget and competition. Most campaigns start generating clicks within days, then improve as we gather data and optimise. We’ll set clear goals and report on them every week and month.
Are there lock-in contracts?
No. We earn your business every month through results and communication.
How much do Bing Ads cost?
You set the budget, and you only pay when someone clicks. Your cost per click depends on your industry, keywords and competition. It’s often lower than Google’s, but we’ll give you a realistic budget recommendation in your free audit.
How long does it take to set up?
A typical campaign can be built and live within a couple of weeks, depending on your tracking, ads and approvals. If you already have Google Ads campaigns, we can often move faster by importing them.
Who can I target with Bing Ads?
You can target by location, device, age, gender, time of day and keywords, plus LinkedIn profile targeting such as company and industry, which suits B2B.
Do I keep access to my own ad account?
Yes. Your account belongs to you, and you have full access at any time.
GET STARTED
Request your free audit
We'll review your SEO or ad account and show you exactly what we'd change before you spend a cent.
- No lock-in contracts
- Response within 1 business day
- You keep full access to your own accounts
Search Rescue | Bondi Junction
F1/9-13 Bronte Rd, Bondi Junction, NSW 2022, Australia.