Search engine optimisation (SEO) is one of the most common marketing methods that many businesses use. Consumers use search engines like Google, Yahoo, and Bing (to name some of the top ones) for information about anything from our favorite television shows to what we should eat for dinner. With over 1.3 billion searches done on Google every day, nearly 94% of all search queries in Australia alone are done through Google (and this number is only increasing as our reliance on technology increases). For small businesses and startups, SEO can be really important when it comes to gaining attention online.
Here are four top reasons why your startup needs SEO:
1. Builds Your Brand Online
When your website ranks on the first page of Google’s top search results, it increases the likelihood of your brand being found online. SEO is designed to increase the visibility of your website online, which can increase the likelihood that people will search for your business.
2. Increases Rankings On the Search Engine Results Page(SERP)
Many people who use search engines only look at the first page because most people don’t have the time or patience to sift through hundreds of search results. SEO can help you build authority, which means that your website is more likely to rank on the first page of results.
3. Increases Organic Traffic to Your Website
Organic traffic refers to the number of people who visit your website through unpaid search engine results. SEO can help expand the reach of your website, which can lead to more people finding your website online.
4. Increases Brand Awareness and Credibility
Search engine optimisation can help increase brand awareness online, which can help increase the credibility of your brand online. Today, the Internet is the first place that many people go for information.
Overall, implementing SEO strategies into your startup’s marketing strategy can help your business grow online. If you’re interested in learning more about SEO and how it can help grow your business online, contact the team at Search Rescue the best SEO agency in Sydney today.