Sydney landscape supplier
SEO Case Study
From page 3 to #1 for “landscaping supplies Sydney”
In 12 months, a Sydney landscape supplier went from page 3 to the top of Google for its most valuable search terms, and nearly doubled the number of keywords it ranks for on page one.
At a glance (Oct 2025 to Oct 2026)
# 21 → # 1
“landscaping supplies Sydney” Google Ranking
10 → 19
Ranked keywords on page one
3
product searches jumped from outside 100 to page one
The client
Our client is a landscape and building supplier in northern Sydney, selling turf, mulch, soil, gravel, sand and firewood.
The challenge
The supplier ranked well for a handful of mulch and gravel terms, but it was invisible for the searches that bring in new customers. It sat at #21 for “landscaping supplies Sydney” and #22 for “landscape supplies Sydney”. For popular product searches like “buffalo turf” and “white gravel”, it didn’t appear in the top 100 at all.
What we did
Location pages
built new location pages and a "Where We Service" page for the areas the supplier delivers to.
Category pages
created new Landscaping Supplies and Building Supplies pages, added a crane truck delivery page, optimised the turf, firewood and sand pages, and optimised the homepage for priority keywords.
FAQs and product content
added FAQs to category and product pages, and cleaned up product descriptions and headings.
Technical fixes:
improved site speed, fixed 404s, crawl errors and broken images, and disavowed toxic links.
Ongoing conten
published a monthly blog and kept page titles and meta descriptions current.
The results
| Search term | Searches/month | Google Rank (Oct 2025) | Google Rank (Oct 2026) |
|---|---|---|---|
| landscaping supplies sydney | 590 | #21 | #1 |
| landscape supplies sydney | 590 | #22 | #2 |
| landscape supply | 200 | #11 | #2 |
| landscape supplier | 1,900 | #11 | #4 |
| grass turf | 590 | Not in top 100 | #1 |
| buffalo turf | 1,000 | Not in top 100 | #8 |
| white gravel | 480 | Not in top 100 | #8 |
| cowra white pebbles | 480 | #20 | #5 |
| lawn suppliers sydney | 480 | #17 | #8 |
The supplier also now ranks #1 for local “landscape supplies” searches in the suburbs it serves.
Why it worked
Buyers search by product and by suburb. Giving each product category and each service area its own optimised page meant the supplier had a strong match for both kinds of search.
What it means for the supplier
When a local homeowner or landscaper searches for supplies, the supplier now appears at the top of the first page instead of on page 3.
Organic Search Traffic, October 2023 to October 2026
Weekly organic search sessions from Google Analytics, October 2023 to October 2026.
