Online RC hobby store
SEO Case Study
Five high-volume product searches moved onto page one
In 12 months, an Australian online RC hobby store moved five of its biggest product searches from pages 2 to 5 onto page one. Together those terms are searched more than 15,000 times a month in Australia.
At a glance (Oct 2025 to Oct 2026)
# 47 → # 2
“remote control boat” (2,900 searches/month) - Google Ranking
# 12 → # 2
“rc drift car” (2,400 searches/month) -Google Ranking
15,400
monthly searches across five terms moved onto page one
The client
Our client is an Australian online store selling radio-controlled cars, trucks, crawlers, boats and parts.
The challenge
The store ranked well for some niche terms, like nitro cars, but its biggest category searches were buried. “rc boat” sat at #37, “remote control boat” at #47, and “rc crawler” and “rock crawler” were on page 2. Page-two rankings earn very few clicks, so those products were missing out on buyers.
What we did
Audit and game plan
ran a full site audit and built a plan to lift underperforming keywords.
Keyword gap content
analysed non-ranking keywords and created new website content to target them.
Product and page SEO
optimised new product pages and meta tags, and added FAQs.
Authority building
published guest posts on third-party blogs.
Trust signals
added customer reviews to the homepage and optimised the footer.
The results
| Search term | Searches/month | Google Rank (Oct 2025) | Google Rank (Oct 2026) |
|---|---|---|---|
| rc boat | 6,600 | #37 | #10 |
| remote control boat | 2,900 | #47 | #2 |
| rc drift car | 2,400 | #12 | #2 |
| rock crawler | 1,900 | #18 | #4 |
| rc crawler | 1,600 | #14 | #2 |
| remote control monster truck | 920 | #13 | #10 |
| hsp rc cars | 590 | #8 | #3 |
| rc trucks | 190 | #6 | #2 |
Why it worked
Tracking real bookings and calls from day one gave Google's bidding the right goal. Once the campaigns had learnt what a good patient enquiry looks like, the budget could come down without losing appointments.
What it means for the clinic
The clinic now gets an online GP booking for under $20 in ad spend, and twice as many calls from its ads as in the months after launch.
Where Their Key Searches Rank on Google
Tracked keyword rankings in SE Ranking, September 2026.
