Dynamic search ads are a relatively new offering from Google whereby Google write the ads and keywords for your Google Ads campaign based on the content within your website. It works particularly well when you have a large website with 50+ pages and when your content is changing often. By ‘leaning into’ Google machine learning technology here, the results generally out perform manual ads given Google’s ability to create custom ads and keywords for every individual element on your website no matter how small.
Combine with an automated bid strategy
In combination with Google’s automated bid strategies the cost per lead / return on ad spend can be phenomenal with dynamic search ads (DSA). Ask us about DSA ads today!