In the modern era Magento has been the trailblazer in open source CMS for ecommerce websites. The possibilities are simply endless in Magento. Online sales are the primary objective and reason of existence for Magento, so it has been built in a way to provide endless opportunity to maximise revenue potential through the ecommerce digital marketing.

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Magento is the most true open source ecommerce CMS. Unlike Shopify which has some unique SEO elements like URL structure and offshore hosting, Magento is virtually unlimited in size and ecommerce capability. This means it has huge potential for your organic rankings in addition to the other digital marketing methods.

When it comes to Google Shopping for Magento, Search Rescue is getting incredible results as attested to by the case study shown below. By utilising the product feed from Magento and connecting that to Google Merchant Centre, all of your products are then available for use in your Google shopping. Then by utilising your smart bidding strategy, you can scale up your marketing based on the return on ad spend (ROAS) metric in Google. Assuming your ROAS is satisfying your profit margins, we have had tens of customers who simply look to scale up their marketing as aggressively as possible to maximise potential earnings.

Google Shopping Campaign
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With regards to Google Ads on Magento sites, Search Rescue is having particular success presently with dynamic search ads. Generally speaking Magento website owners come to us with hundreds if not thousands of products therefore manual keyword, ad and landing page creation can be extremely time-consuming. However with dynamic search ads, Google magically writes the ads, chooses the keywords and selects landing pages and the resulting return can be staggering. By default we generally run Google shopping and dynamic search ads in unison. And by using shared budgets and through ongoing monitoring we adjust each focus according to the clients desired revenue and ROAS targets.

Recently on a Magento website we ran SEO for, we managed to outrank Wikipedia in the search results for a popular type of sport (single keyword)! The client had 80 percent increase in traffic since starting our Magento SEO on the back of the incredible page 1 rankings increases we achieved. Hence the customer gave us this incredible review below and we are always thrilled when we get this positive feedback.

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We started using Search Rescue for our SEO in November 2020. In just 3 months we gained 5 new high traffic keywords into the top 3 positions and a further 9 high traffic keywords on to the first page. Additionally we had 7 brand new high traffic keywords indexed by Google. We have had an 80% increase in traffic and a massive lift in month on month eCommerce revenue. Thanks so much guys – we can’t keep up with orders!

 – Gregor Salvin
General Manager
Volleyball Shop

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Amazing people to work with who really do make a difference. They have definitely made an impact on what SEO results we can achieve. Working with Search Rescue has just not been successful, it has been a really positive experience..”

Debbie Taylor

Synchromesh

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