Obviously Facebook marketing is extremely powerful and depending on the product you’re selling, can significantly outperform Google ads for ecommerce. Our general rule of thumb on which verticals perform in Facebook is where the products are interesting, thought-provoking and / or enticing. With all push marketing like Facebook Ads, billboard ads, TV ads etc your ad creative needs to be punchy. You are competing in a saturated market place and trying to capture people’s interest as they scroll through their feeds. The message needs to be strong enough to make people STOP and look at your ad.
For Facebook marketing, in addition to the ad creatives, the audiences must be carefully selected and here at Search Rescue we have 10+ years of experience in building and optimising great audiences to gain the best revenue and ROAS from your ecommerce campaign. In addition to general remarketing, interest targeting, lookalike audiences etc, ecommerce at Facebook works well from specific audiences like shopping cart abandoners, loyalty shoppers, upsell audiences, seasonal audiences etc. The smart audience options are almost endless.