Business Growth

Google Shopping Ads Experts Sydney

Google Shopping Ads provide the best return on ad spend for eCommerce businesses in Google search. They are eye-catching, hyper efficient and offer immense scalability

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Google Adwords Management Sydney

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Google Shopping Ads delivers results

Shopping ads sit front and centre in most retail results and consumers prefer these due to the easy visibility of what they are buying and the price.

Also known as product listing ads, the most obvious difference with Google Shopping Ads to regular search ads is they primarily show as a product image instead of text. Additionally they show product attributes like a product title, price and sometimes elements like reviews and promotional messaging.

By configuring a product feed from your website and Google Merchant Centre, your product attributes will be served in Google Shopping Ads when people are searching for products you offer.

Unlike Google ‘search’ (AdWords), there are no keywords to manage – just product attributes from your website.

Google Shopping is only available for advertisers selling products though eCommerce – service providers cannot advertise here. Think of it as Google’s answer to Amazon and eBay – it’s purely a place to promote products.

Google Shopping Ads elements:

By setting up Google Merchant Centre, a product feed from your website CMS can be loaded in such that Google knows what you are selling. Other elements like shipping duration, business logo, privacy policy and much more are configured here.

Various targeting elements can be configured around your business needs such as bid strategy, geographic targeting, ad scheduling, device bids, demographics, networks and more. The automated bid startegies at Google Shopping are extremely powerful.

Tracking & Optimising

Through eCommerce revenue tracking imported from your Google Analytics, Google Shopping Ads will be manually and automatically optimised based on your primary campaign goal which is usually return on ad spend (ROAS). Ideally you want each dollar invested to drive as many in return.

By monitoring ROAS and impressions share we can show you what additional opportunity there is to be had so that you can efficiently scale up to maximise revenue and profit from the Shopping Ads.

Google Shopping versus Google Smart Shopping

From detailed analysis conducted by Search Rescue, we have found that Smart Shopping from Google most often outperforms traditional Shopping for 2 reasons. Smart Shopping ‘leans in’ more to machine learning conversion optimisation and also pushes the Google Shopping Ads into Google’s 3 other large networks of Google Display Network, YouTube and Gmail.

 

We are genuinely excited about the results we achieve with Google Shopping so call us today to find out what you can expect.

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Google Ads Experts

Google AdWords experts – helping drive new leads, retention and awareness. We focus on the bigger picture.

Advertising

Let’s choose the right marketing channel/s

Architecture

Let’s architect high converting campaigns

Optimisation

Let’s optimise the campaigns to maximise your return

Grow your traffic

Google Ads drives more quality traffic to your site instantly.

Traffic

Increase your sales

More Google Ads traffic to your site means more leads and more sales. You’re only charged for AdWords clicks from agreed keywords so there is very little wastage.

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Contact us today about Google Ads

Search Rescue continually demonstrate their knowledge and experience in the digital marketing arena. They take the time to understand my business and tailors Google Ads programs to suit our needs at the time. They are prompt and thorough with analysis and recommendations..”

David Hargreaves

Raclo Gates

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