Business Growth

Google Ads

Google Ads take priority at the top of all search results and your ads can be showing in a matter of hours.

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Fast & Sustainable Google Ads results

Also known as Google AdWords, Google Ssearch, SEM, Search Engine Marketing, PPC or Pay-Per-Click, Google Ads is the fastest way to have your website found in the Google search results. Google Ads take priority at the top of all search results and your ads can be showing in a matter of hours.

With Google Ads, you are charged on per click basis and the cost of that click is determined by market forces and your quality score which is well explained here

To simplify the process of Google Ads, we like to break it into 3 elements.

Various targeting elements can be configured around your business needs such as bid type, geographic, ad scheduling, device bids, demographics, networks and many more 

By writing the most enticing text ads, consumers will be more likely to click on your ad and view your site. Provided your website is also enticing, you will be likely to receive the call / enquiry / online sale from that consumer. Additionally, it is important to have detailed ads about what you offer to prevent incurring clicks from people who want things you don’t offer. Eg you are car dealer that doesn’t sell sports or commercial vehicles.

By choosing the most accurate keywords, your ads will show for searches relevant to the types of leads you want. It is important to have a good variation of keywords and ideally good ‘long-tail’ keywords to ensure you capture clicks at the cheapest cost. Eg the cost per click incurred off “emergency call out plumber Lindfield” would normally be cheaper and a more useful click then a click off “plumber”. Negative (blocking) keywords are also extremely important to prevent you incurring clicks and spend on things you don’t want

Tracking & Optimising

Search Rescue pride ourselves on detailed campaign setups which is why clients stay with us for the long term. We ensure all relevant conversion points are tracked such that we and Google have enough conversions data to optimise the above 3 elements from. In the short, medium and long term, by optimising based on a complete setup you get the best return on your advertising dollar from Google Ads.

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Google Ads Experts

Google AdWords experts – helping drive new leads, retention and awareness. We focus on the bigger picture.

Advertising

Let’s choose the right marketing channel/s

Architecture

Let’s architect high converting campaigns

Optimisation

Let’s optimise the campaigns to maximise your return

Grow your traffic

Google Ads drives more quality traffic to your site instantly.

Traffic

Increase your sales

More Google Ads traffic to your site means more leads and more sales. You’re only charged for AdWords clicks from agreed keywords so there is very little wastage.

Sales Chart

Let’s Make Things Happen

Contact us today about Google Ads

“Search Rescue continually demonstrate their knowledge and experience in the digital marketing arena. They take the time to understand my business and tailors Google Ads programs to suit our needs at the time. They are prompt and thorough with analysis and recommendations..”

David Hargreaves

Raclo Gates

Ben Guthridge

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Digital Marketing Expert

0435 639 299
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