Also known as Google AdWords, Google Search, SEM, Search Engine Marketing, PPC or Pay-Per-Click, Google Ads is the fastest way to have your website found in the Google search results. Google Ads take priority at the top of all search results and your ads can be showing in a matter of hours.
With Google Ads, you are charged on per click basis and the cost of that click is determined by market forces and your quality score which is well explained here
To simplify the process of Google Ads, we like to break it into 3 elements.
Tracking & Optimising
Search Rescue pride ourselves on detailed campaign setups which is why clients stay with us for the long term. We ensure all relevant conversion points are tracked such that we and Google have enough conversions data to optimise the above 3 elements from. In the short, medium and long term, by optimising based on a complete setup you get the best return on your advertising dollar from Google Ads.