Google Shopping Ads delivers results
Google Shopping ads sit front and centre in most retail results and consumers prefer these due to the easy visibility of what they are buying and the price.
Also known as product listing ads, the most obvious difference with Google Shopping Ad campaigns to regular search campaign is the ad primarily shows as a product listing ad image instead of text. Additionally they show product attributes like a product title, price and sometimes elements like reviews and promotional messaging.
By configuring a product feed from your website and Google Merchant Centre, your product attributes will be served in Google Shopping Ads when people are searching for products you offer.
Unlike Google ‘search’ (AdWords), there are no keywords to manage – just product attributes from your website.
Google Shopping campaiangs are only available for advertisers selling products though eCommerce – service providers cannot advertise here. Think of it as Google’s answer to Amazon and eBay – it’s purely a place to promote products.
