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There are a number of different elements that determine your Google organic footprint and our job is to understand and act on these for optimal SEO page rankings

SEO Agency Sydney, Australia - Search Rescue

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SEO rankings on high volume keywords = more leads

What is SEO?

SEO – or Search Engine Optimisation – is the practice of increasing the quantity and quality of traffic to your website through Google’s organic (unpaid) results.

How Search Rescue can help

Google’s algorithm is continually changing, which means that you need an SEO agency like us who are always learning and adapting the methods we use to get the most out of our SEO campaigns. There are a number of different factors and components that determine how your website appears on Google and at Search Rescue, our job is to understand what these mean for our clients. With so many aspects to consider, it makes sense to work with a dedicated team of search engine optimisation experts who live and breathe all things SEO.

Delivering the best local SEO services & national SEO services Australia has to offer, the team at Search Rescue focus heavily on return on investment (ROI). We concentrate our efforts on keywords and search terms specific to your business that are going to increase both your online visibility and organic traffic.

Search Rescue conducts free, detailed SEO marketing audits which provide us with all the information we need to launch and tailor an SEO campaign for your business. We also offer extremely detailed and transparent reporting which will show you exactly how well your campaigns are performing, what we have completed, what the backlinks were, areas for future growth and much more.

If you’re looking for an experienced and reliable SEO agency that will make the most of your advertising dollar, look no further than Search Rescue’s SEO services.

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The Seven pillars of SEO

SEO – or search engine optimisation – can be broken up into seven major pillars, all of which will impact your online – the actual wording of the website, the website architecture, back-linking, social signals, site speed, GMB listing and the inclusion of a blog.

1 – Content

When it comes to the actual wording or content of your site, it needs to be relevant to the keywords you’re trying to chase. While the words you’re trying to rank for need to be mentioned with sufficient frequency create an impact, they cannot be used so frequently that Google sees it as spammy.

2 – Architecture

The website architecture refers to components of a website such as page URL, meta title, meta description, alt tags, heading tags & more.

The page title and meta description are particularly important because this is the headline and the first two lines of of text as shown in the Google organic search results, and have a heavy impact on the click through rate and resulting SEO clicks.

3 – Backlinking

Arguably the most difficult pillar of SEO marketing. A backlink for a given web resource is a link from another website to your website. Google likes your website to be linked from as many high-quality domains as possible. It is also essential to ensure that the number of backlinks you have is proportionate to the number of domains you are getting linked from. I.e. it is preferable to have 1000 links from 200 sites than having 10,000 links from just 50 sites.

The quality of websites that link back to your own is crucial when it comes to impacting your SEO ranking. Furthermore if your links are from low quality sites, the toxicity score of your links will be high which will have a detrimental effect on your ranking, and you may even incur a penalty where you will be removed from Google’s search results completely. You need a quality SEO agency like Search Rescue to provide quality, transparent backlinking.

4 – Social Signals

The fourth pillar is social signals. It’s essential to have your social buttons set up correctly on your website and to have consistent posts on your social media profiles because Google will then determine your business as being active.

If your social signals aren’t up to date and active, Google may see your business as dormant and your SEO strength will suffer as a result.

5 – Blog

The fifth and final pillar is the inclusion regularly updated blog page on your site. If you have a blog page and are frequently contributing useful and informative content to your website, Google will look upon this favourably which will have a positive impact on your SEO. Furthermore if the blog topic is something frequently searched, your blog page will not only rank in Google but sometimes bring in considerable traffic.

6 – Speed

Website speed is another important SEO ranking factor. Google wants its users to click through to sites which have a good website experience including a fast load time. Note that desktop and mobile load times are different so both renders need to be considered. We look at the factors that affect your load time. We action standard speed elements and for more complex script / file issues we will work with your website developer to prioritise these slow elements and resolve them. A complete SEO marketing agency like Search Rescue can help diagnose and resolve this important SEO pillar.

7 – Google My Business (GMB) 

If you have a location where you service your clients, you need to claim and complete all information of the GMB page. Furthermore, by getting positive reviews from happy clients, this will increase the rankings of this page.

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FAQs SEO Agency

Why Do You Need an SEO Agency now?

SEO is extremely complex so you need an expert to make changes on and off your site to meet Google’s algorithm requirements. Some of the main pillars of SEO include content, site architecture, site speed, social signals, blogging and quality backlinking.

SEO can provide unlimited clicks to your website from targeted keywords. Comprehensive SEO will get you to and keep you on page 1 of Google’s search engine results page. Clicks from SEO listings are generally of better quality than Google Ad clicks because there is a perception that a website that has earned its way up the rankings is a more credible site than someone who has paid their way there through Google Ads.

The main pillars of SEO  are site content, site architecture, site speed, social signals, blogging and quality backlinking. While the elements of the SEO algorithm change every day, these fundamental elements remain constant.

Quality backlinking, establishment of accurate meta information, on site blogging, website copy analysis and improvement, website speed improvement, ensuring social buttons are present and active.

When SEO is done correctly it can provide incredible return on investment. Most SEO companies charge on a fixed monthly basis. Given that the potential traffic is huge, it is often the cheapest source of new leads as compared to other digital marketing channels.

SEO is most often extremely profitable. Most SEO agencies charge on a fixed monthly basis. And given that the potential traffic is huge, SEO is often the cheapest source of new leads as compared to other digital marketing channels.

On page SEO consists of work conducted on the site like writing more content, adjusting the architecture, speed, blogging etc. Offsite SEO are elements like backlinking and even working on getting more Google Maps reviews.

Web page ranks in search results are determined by search engines’ usage of complicated algorithms. The algorithms consider several different variables, such as:

  • Search engines evaluate the content of online sites to establish their relevance to a user’s entered query. To figure out what a page is about, they scan it for relevant keywords in the content, the title, and other places.
  • Page authority is another factor taken into account by search engines. It is determined by how many and how high-quality links are pointing to the page from other websites. In general, the greater the quantity and quality of links pointing to a given page, the more credibility that page is given.
  • Search engines employ data gathered from users’ interactions with websites to evaluate such websites’ usefulness and relevance. How quickly visitors leave a website, how long they stay, and other engagement data are all taken into account.
  • Search engines also take into account how recently a website was updated. Recently updated pages are given higher weight since they are thought to better serve the needs of the user community.
  • When establishing a page’s relevance, search engines also take into account the user’s and the page’s geographic location. They may give preference to content that is either physically close to the user or is otherwise relevant to their location.

 

Choose an agency who have a track record of delivering tangible results. This can be verified by asking to see results, checking the agency’s reviews and even asking to speak with their clients.

  1. Check their experience: Look for a company that has a proven track record of successful SEO campaigns. Ask for case studies or references from previous clients to get an idea of their experience and expertise.
  2. Evaluate their techniques: Ask the SEO company about their strategies and techniques. Make sure they use ethical and white-hat methods that comply with search engine guidelines. Avoid companies that promise instant results or use spammy techniques, as this could hurt your website’s reputation and ranking in the long term.
  3. Consider their communication skills: Communication is key in any business relationship, so make sure the company you choose is responsive and communicates clearly. A good SEO company should be able to explain their strategies in plain language and keep you informed about progress and results.
  4. Look at their pricing: Price is an important consideration, but don’t make it the only factor. Avoid companies that offer very low prices, as this often indicates they use low-quality techniques that may not deliver sustainable results. Look for a company that offers transparent pricing and a clear understanding of what you’re paying for.
  5. Check their reviews: Look for online reviews and ratings to get an idea of the company’s reputation. Read reviews from multiple sources and take note of any recurring issues or concerns.

On-page optimization is the process of optimizing various elements on a webpage to improve its visibility and ranking on search engine results pages (SERPs). On-page optimization involves making changes to elements such as the content, HTML tags, meta descriptions, writing more content, adjusting the architecture, improving the website speed, blogging and URLs to ensure that they are relevant and optimized for the targeted keywords.

Off-page optimization, also known as off-site optimization, refers to the process of improving a website’s search engine rankings through techniques and strategies that occur outside of the website itself. It involves actions taken outside of the website, such as link building, social media marketing, and other promotional activities.

The purpose of off-page optimization is to increase the website’s online visibility, traffic, and authority by establishing the website as a reputable and valuable resource for users. Search engines use off-page optimization signals as a way to determine the website’s relevance and authority for specific search queries, which ultimately affects the website’s ranking on search engine results pages (SERPs).

By ranking better for relevant keywords which have a decent volume of searches then the client’s SEO footprint will be larger, their clicks and thus leads will increase

Link building is important as it is a known element in the SEO algorithm. If high authority websites have a link to your website then that has value in Google’s eyes and your SEO rankings will rise from this. It is almost like being friends with people in high places…. You are then deemed to be powerful or important through association.

Having constant signals from your social media shows Google that you are an active entity and thus more relevant. Conversely if your website has no fresh social signals or blogs on the site, Google can deem you to be dormant and put you lower in the rankings.

Local SEO is about ranking high in ‘geo’ terms. Ex. a plumber in Bondi would want to rank for the search query “plumber Bondi”. Local SEO involves ensuring your website has content to help with that need. Google Maps also has a huge impact here because for geo based searches like plumber Bondi Google will always present a map pack of 3 companies which will get a lot of visibility and thus clicks / leads.

The time it takes SEO to work is determined by

[a] the quality of the SEO work done.

[b] how competitive the keyword is. With quality work on medium to low competitive keywords then rankings can be achieved within 1-3 months. With quality work on highly competitive terms, page 1 rankings can take over 3-4 months to be achieved.

Let’s Make Things Happen

Contact us today about SEO

“Amazing people to work with who really do make a difference. They have definitely made an impact on what SEO results we can achieve. Working with Search Rescue has just not been successful, it has been a really positive experience..”

Debbie Taylor

Synchromesh

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Phone: 1300 107 110

Email: info@searchrescue.com.au

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